21 October 2014  | Volume 39 - Issue No:89   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
TELEVISION | TV Channels
Zee Media Q2: posts 76 per cent growth in ad revenues
The company reported a 57.9 per cent rise in operating revenue in Q2-2015 to Rs 131.12 crore from Rs 83.02 crore in the corresponding quarter last year.
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"Ehsaan Mat Lo, Discount Lo"
 
 
 
Storyboard:

The ad opens with the protagonist unpacking at the acquaintances' house, he overhears a conversation of the owners of the house and their plan to ask him to marry their daughter. Which in turn causes him to start packing right away, with the tagline being displayed - "Ehsaan mat lo, discount

 
Client:
Yatra.com
 
Agency:
McCann Erickson
 
Creative team:
Kapil Batra
 
Media used:
Television
 
Purpose of the ad:

To create awareness amongst customer's about the wide array of choices for hotel bookings.

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MAM | Media And Advertising
Havas Media India awarded integrated media duties of Assetz
The business is estimated at about Rs 15 crore and will be handled out of the agency's Bangalore office.
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MAM | Marketing
Facebook's Mark D'Arcy to address the Ad Club
D'Arcy, chief creative officer, Facebook Creative Shop, will address ad-media folk on October 28, in Mumbai.
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TELEVISION | TV Channels
Chrome Data: English entertainment channels gain big in week 42
The brand will introduce SRK as its brand ambassador, through an extensive television campaign for its upcoming Autumn-Winter collection 2014.
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DTH | DTH-Operator
Doordarshan to hold e-auction for vacant slots on DD Freedish next week
 
TELEVISION | Production House
Keshet International's 'Master Class' builds momentum in Europe
MAM | Marketing
Pogo and Kellogg's Chocos to join hands to launch branded mini-series
 
SPECIALS | Event Coverage
Brisk sales for Rai Com's TV and movie content at MIPCOM
 
TELEVISION | TV Channels
BBC World Service to showcase series on World War I
 
 
CABLE TV | Mutli System Opertors
Siti Cable CEO VD Wadhwa appointed as president of the new All India Digital Cable Federation
 
DTH | DTH-Operator
Doordarshan to hold e-auction for vacant slots on DD Freedish next week
 
MOVIES | Hindi
Three more awards added to Deepika Padukone's kitty this year
 
TELEVISION | TV Channels
BBC World Service to showcase series on World War I
 
TELEVISION | TV Channels
Focus Group changes channel packaging for more focus
 
TELEVISION | TV Channels
DD's review committee to bring changes in programming, compete with private channels
 
TELEVISION | TV Channels
South Africa sets eye on number one ODI ranking in New Zealand
- Foursquare Just Launched A Multi-Million-Dollar Ad Campaign To Promote Its App In New York And Chicago
- Beats Releases An Intense Ad About LeBron's Return To Cleveland
Source: New Indian Express
   
- Aishwarya shoots for an ad campaign
Source: pinkvilla
   
- David Beckham, Guy Ritchie team up for a whiskey ad
Source: ET
   
- Fidelity Contrafund loads up on Facebook and it pays off
Source: Reuters
   
- IAA Young Turks Forum: 'You are not the electricity, you are the wire, that conducts it' - McCann's Prasoon Joshi
Source: Campaign India
   
- Egypt signed contracts with six international firms to dredge new Suez Canal
Source: Jagran Josh
   
- Google modifies search algorithms to reduce online piracy
Source: DDS
   
- Keep Tissues Handy While Watching This Diwali Ad
Source: TOI
 
- Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business
- How One Man Is Going to Restore the Legacy of Kodak
- The 50 Executives That Make Their Bosses Look Good
- New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs
Source: Adweek
   
- LeBron James Stars In Emotional 'Re-Established' Ad For $200 Beats Headphones
Source: Huffington Post
   
- Samsung Galaxy Note 4 ad un prezzo elevatissimo in Italia: ecco perché
Source: Optimaitalia
   
- Mahkamah Agung kesulitan cari hakim ad hoc
Source: Antara News
   
- Google says latest search changes will 'visibly affect' piracy site rankings
Source: The Guardian
   
- Isis: Lavrov, continueremo ad aiutare Iraq e Siria con armiCleveland
Source: Agi
   
- LenDale White Calls USC AD Pat Haden 'Coward' After Being Removed from Coliseum
Source: Bleacher Report
     
MOVIES | Hindi
Three more awards added to Deepika Padukone's kitty this year
She was awarded the 'Actor of the Year - Female' and 'Romantic Jodi of the Year' with Ranveer Singh for Goliyon Ki Rasleela... Ramleela at the Star Box Office India Awards 2014.
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MOVIES | Hollywood
HBO Premium channels presented a Masterclass at the 16th Mumbai Film Festival
Day two of the festival saw Anupama Chopra in conversation with French actor Catherine Deneuve and Bollywood diva Deepika Padukone.
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