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Storyboard: |
The TVC works in tandem with the product's new packaging. It is an animated creative piece set in a vibrant jungle with two characters, the crocodile and the monkey, bringing alive the fun and delectable product experience.
Sunny, the brand mascot for Sunfeast, introduces Sunfeast Bounce to unite the two quarrelling characters. They join hands to work out each other's shortcomings and get the irresistible cream biscuits. The story ends with the two celebrating with an infectious jig and surfing on a cream wave that reveals the pack. The foot-tapping music complements the overall energetic mood of the film.
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Client: |
ITC |
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Agency: |
FCB Ulka |
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Creative
team: |
Dharmesh, Ram Krishnan & Yuveline Titus |
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Production
house: |
Eeksaurus Productions |
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Purpose
of the ad: |
In the cluttered cream biscuits space, the challenge was to bring alive a delightfully memorable product experience in a differentiated manner to both the kid and the mother.
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