20 October 2014  | Volume 39 - Issue No:89   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
MAM | Marketing
"I&B to partner with ASCI to curb misleading advertisements": Narendra Ambwani
The ASCI chairman has a set agenda for the year 2014-15 and hopes the new mantra of "Less Government, more Governance" is in the true spirit of self-regulation.
continue reading...
 
 
 
Bounce with Sunfeast
 
 
 
Storyboard:

The TVC works in tandem with the product's new packaging. It is an animated creative piece set in a vibrant jungle with two characters, the crocodile and the monkey, bringing alive the fun and delectable product experience. Sunny, the brand mascot for Sunfeast, introduces Sunfeast Bounce to unite the two quarrelling characters. They join hands to work out each other's shortcomings and get the irresistible cream biscuits. The story ends with the two celebrating with an infectious jig and surfing on a cream wave that reveals the pack. The foot-tapping music complements the overall energetic mood of the film.

 
Client:
ITC
 
Agency:
FCB Ulka
 
Creative team:
Dharmesh, Ram Krishnan & Yuveline Titus
 
Production house:
Eeksaurus Productions
 
Purpose of the ad:

In the cluttered cream biscuits space, the challenge was to bring alive a delightfully memorable product experience in a differentiated manner to both the kid and the mother.

    Watch the Video
 
TELEVISION | TV Channels
'Everest' will break the clutter like 'Mahabharat': Nikhil Madhok
Star Plus hopes to bring another path-breaking show with its new offering which will go on air from 3 November.
continue reading...
 
TELEVISION | TV Channels
Q2-2015: HT Media: Radio segment reports 45 per cent higher operating result
The company's PAT for Q2-2015 reported at Rs 43.89 crore was 24.6 per cent lower than the Rs 58.18 crore in Q2-2014.
continue reading...
 
iWorld | E-Commerce
Shah Rukh Khan joins the e-commerce wagon
The brand will introduce SRK as its brand ambassador, through an extensive television campaign for its upcoming Autumn-Winter collection 2014.
continue reading...
 
 
 
   
 
   
 
   
   
 
 
iWorld | E-Commerce
Celebrate 'Deal-Wali Diwali' with CouponDunia
 
Regulators | TRAI
Growth in mobile broadband spurs internet use in August
MAM | Media And Advertising
Madison Media Group creates "Wills Rock the Ramp" 360 degree selfie booth
 
TELEVISION | TV Channels
CNN-IBN & IBN7 to cover Maharashtra & Haryana Assembly Elections' Counting Day
 
MAM | Marketing
Lowe and Partners presents at TEDGlobal in Rio
 
TELEVISION | TV Channels
Bigg Boss Kannada season 2 sustains momentum in finale
 
 
TELEVISION | TV Channels
CNN-IBN & IBN7 to cover Maharashtra & Haryana Assembly Elections' Counting Day
 
MOVIES | Hindi
26 features and 15 non-features make it to Indian Panorama 2014 for IFFI
 
TELEVISION | TV Channels
'Everest' will break the clutter like 'Mahabharat': Nikhil Madhok
 
MAM | Marketing
World media perceive India as a self sufficient market; but the outsourcing label persists
 
TELEVISION | TV Channels
Bigg Boss Kannada season 2 sustains momentum in finale
 
SPECIALS | Event Coverage
MIPCOM 2014: What do buyers want in 4K?
 
TELEVISION | TV Channels
IMG-Reliance and BFI launch two new basketball leagues
- Local Fund Audit Finds Ad Tax Collection in LSGs Defective
Source: New Indian Express
   
- Anjanaa spotted shooting for an ad-film in Goa
Source: Mizonews
   
- Google's aspirational projects lead to drop in Q3 earnings by 2.4 percent
Source: First Post
   
- The Untold Story Of How Steve Jobs Re-Introduced His Signature Design Style To Apple
Source: BI
   
- Drought management to be part of local planning process
Source: The Hindu
   
- Facebook doubles advertising bug bounty
Source: TOI
   
- Contract Advertising bags Portea Medical business
Source: AFQS
   
- The ad agencies behind BJP's successful campaign
Source: Live Mint
 
- First Snapchat Ad Ever Gives Users A Fright
Source: Huffington Post
   
- Greg Abbott 'disappointed' by Wendy Davis's wheelchair ad
Source: Washington Post
   
- Texas Health Resources CEO apologizes in full-page ad
Source: WFAA
   
- Snapchat Ads Are Probably Cooler Than Facebook's, But Still Not Cool
Source: Tech Crunch
   
- Free version of ad-blocking program AdMuncher now available
Source: Ghacks
   
- See LeBron James' new Beats by Dre ad, which celebrates return to Akron and Cleveland
Source: Cleveland
   
- LenDale White Calls USC AD Pat Haden 'Coward' After Being Removed from Coliseum
Source: Bleacher Report
   
- Political Campaigns From The Ad-Maker's View
Source: NPR
     
MOVIES | Hindi
26 features and 15 non-features make it to Indian Panorama 2014 for IFFI
The jury for feature films headed by renowned cinematographer-turned-filmmaker AK Bir selected the features out of a total of 181 eligible entries.
continue reading...
MOVIES | Hollywood
Leonardo DiCaprio partners with Netflix for release of documentary on endangered gorillas
DiCaprio will serve as an executive producer on the film, which is slated for release on 7 November in theatres in New York and Los Angeles and on Netflix.
continue reading...
 
         
   
"You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you"

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2014. All Rights Reserved.
*If you are not able to see the mailer, please click here