|
Storyboard: |
The festive campaign is
a greeting from the brand
to all the real as well
as aspiring users of Gionee.
These are people with
a new mindset for whom
phones play a huge role
in their lives. They are
immersed in their phones
spending most of their
time with it, making the
phones their primary companion.
Considering the attachment
with phones today, users
are even willing to pay
a premium and want the
best of everything -design,
speed, camera etc.
This
is the mindset the brand
Campaign rides on. It
looks at capturing their
`behavior with phones
- in their language, their
situations and their attitude
and aims to build
a huge resonance for Gionee.
|
|
|
Client: |
Gionee |
|
Agency: |
AndAnd
Brand Partner |
|
Media
used: |
TV,
Print, Outdoor, Radio, Cinema,
Digital and Social activation |
|
Creative
team: |
Shanam
Jain, Arshia Jain, Anand
Suspi |
|
Production
house: |
Doctor
Films |
|
Purpose
of the ad: |
Following the '7 seconds'
campaign, Gionee Smartphones
has launched the second
leg of their festive brand
campaign 'Hello India'.
|
|