17 October 2014  | Volume 39 - Issue No:88   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
TELEVISION | TV Channels
Kantar Media to acquire audio watermarking unit of Civolution
The acquisition, expected to be completed by the end of 2014, will build on Kantar Media’s significant global presence.
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Gionee says 'Hello India'
 
 
 
Storyboard:

The festive campaign is a greeting from the brand to all the real as well as aspiring users of Gionee. These are people with a new mindset for whom phones play a huge role in their lives. They are immersed in their phones spending most of their time with it, making the phones their primary companion. Considering the attachment with phones today, users are even willing to pay a premium and want the best of everything -design, speed, camera etc.

This is the mindset the brand Campaign rides on. It looks at capturing their `behavior with phones’ - in their language, their situations and their attitude – and aims to build a huge resonance for Gionee.

 
Client:
Gionee
 
Agency:
AndAnd Brand Partner
 
Media used:
TV, Print, Outdoor, Radio, Cinema, Digital and Social activation
 
Creative team:
Shanam Jain, Arshia Jain, Anand Suspi
 
Production house:
Doctor Films
 
Purpose of the ad:

Following the '7 seconds' campaign, Gionee Smartphones has launched the second leg of their festive brand campaign 'Hello India'.

    Watch the Video
 
MAM | Media and Advertising
Maxus promotes Lindsay Pattison, replaces Vikram Sakhuja
Pattison will report to as she co-locates between London and New York.
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MAM | MArketing
JSW Cements plans Rs 30 crore campaign
The company has planned a 360 degree campaign which is conceputalised by O&M.
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MAM | Media and Advertising
Milind Pathak joins Madhouse India as COO
Based out of Gurgaon, he will be reporting in to Madhouse CEO Joshua Maa and GroupM Interaction south Asia managing partner Tushar Vyas.
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MAM | Media and Advertising
Paritosh Srivastava promoted to COO Publicis Ambience
 
TELEVISION | TV Channels
Turner International appoints Awantika Sood as sales director
Specials | Event coverage
Spice Studios "Buddha" in Cannes Mipcom 2014.
 
 
TELEVISION | TV Channels
Aaj Tak brings together a historic panel- 7 World Cup Champions on 1 platform
 
TELEVISION | TV Channels
Colors elevates Manisha Sharma; Prashant Bhatt to move out
 
Specials | Event coverage
Twitter to launch'Twitter TV Ratings' worldwide
 
iWorld | eNews
Lehren features on the New MSN Experience in India
 
Regulators | I&B Ministry
LCO forums appeal to Minister Javedekar for their inclusion in new task force
 
Movies | Hindi
Anushka Sharma to appear in the next PK poster
 
Specials | Event coverage
Turkey named the new ‘Country of Honour' for MIPCOM 2015
- Tourism ad budget set for major hike
Source: Indian Express
   
- Deepika to feature with her father Prakash Padukone in an ad
Source: India Today
   
- UN rights chief Zeid Ra'ad Al Hussein says in talks with China on Tibet visit
- Google's earnings will depend on wringing more from mobile advertisers
Source: ET
   
- Neiman Marcus’ The Art of Fashion ad completes 20 years
Source: fFbre 2 Fashion
   
- "Malvertising" targets US military firms in new twist on old web threat
Source: In.reuters
   
- Here's Apple's Plan To Turn Around iAd, One Of Its Biggest Flops
- These Brothers Created Such A Hit YouTube Channel That The Company Paid Them To Start A New One
Source: BI
   
- Jerry Brown is getting too much credit for fixing California
Source: VOX
   
- Kurds Hold Out in Syria's Kobane One Month Into IS Assault
Source: NDTV
 
- Apple Pays Twitter Some $200,000 for an iPad Ad But Barely Uses Social for Free
- AOL's Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy'
- Nissan's CMO Explains How Digital Is Changing the Future of Car Advertising
- Chevy and MLB Ran an Unusually Cool Twitter Effort
Source: Ad Week
   
- Google's Ad-Price Declines Continue for 12th Straight Quarter
Source: Ad Age
   
- Chinese tourists depicted as urinating pandas in ad to encourage better behavior overseas
Source: Fox News
   
- Wendy Davis Continues to Defend Wheelchair Attack Ad
Source: Breitbart
   
- Audiences, Bidding, Placement for Facebook Ad Campaigns Now Determined at Ad Set Level
Source: All Facebook
   
- Watching This Virgin America Ad Will Make You Angry
Source: BI
   
- RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
Source: Search Engine Land
     
MOVIES | Hindi
'Labour of love', only Indian film at Abu Dhabi Film Festival
The film will be screened in the New Horizons section at the festival that screened Anup Singh’s Qissa last year.
continue reading...
MOVIES | Hollywood
Warner Bros announce three Harry Potter spin-offs
The spin-offs will be based on JK Rowling’s 'Fantastic Beasts And Where To Find Them' to be released in 2016, 2018 and 2020
continue reading...
 
         
   
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