The TVC begins with Ranbir coming back home top his wife Shruti Hassan. He asks her about IPL when she asks him about the CFL. She says that since he hasn't got the new bulbs they will have to eat in darkness. When she goes to bring the food the room is lit up. She sees the price of the bulb abs exclaims that it is expensive. But Ranbir says that it will mean savings for nearly 15 years.

To show that spending a little more could save a lot of energy for many years.