| |
| Purpose
of the ad: |
|
To
motivate the citizens
of India to keep the country
clean of garbage and dirt.
|
| |
| Storyboard: |
|
There are many offenders
who have no qualms about
throwing garbage on the
street, littering on the
streets, urinating in
public etc., i.e. not
contributing towards the
social responsibility
of keeping the nation
clean. The central idea
of the campaign is to
“Shame” those
offenders who do so. It¹s
time to start embarassing
them for their actions
and make them feel what
they are doing is wrong.
|
|
|
| Client: |
|
Grey India |
| |
| Production
house |
| Razorblade
Films |
| |
| Agency: |
| Government
of India |
| |
| Creative
team: |
| GMalvika
Mehra, Dushyant Chopra,
Arpan Bhattacharya, Saumya
Aggarwal |
| |
| |
| Media
used: |
|
Television |
|
