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| Purpose
of the ad: |
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To tell the TG the brand values of Chevrolet - hope, optimism and possibility.
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| Storyboard: |
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The new TVC for the Sail Sedan and Hatchback shows a strong bonding between father and son.
The TVC opens with the son calling his dad as it is his birthday but his dad shows that he doesn't remember the day. When the son sees the new car he forgets all about his birthday and calls the day as "New Car Day". The ecstasy of the son showcases that Chevrolet cars gives you so much happiness that it adds on to the 'Day', to the 'Moment' that one is celebrating.
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| Client: |
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Chevrolet |
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| Production house |
| Story-tellers |
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| Agency: |
| Commonwealth |
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| Media
used: |
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Television, Digital, DTH |
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