| |
| Purpose
of the ad: |
|
To
take the viewers through
new features that the
refreshed car brand has
to offer.
|
| |
| Storyboard: |
|
The new Alto K10 campaign
reflects the chase attitude
of its target audience
where a young boy takes
on a playful challenge
thrown by his girlfriend.
The storyline is set against
the backdrop of a chase
between a young boy and
his girlfriend. The boy
proposes to the girl,
who in turn teases him
and challenges him to
chase her, while she takes
off for a paragliding
sortie. The young boy
spontaneously decides
to chase the girl in his
new Alto K10. As the girl
reaches the landing site,
she is surprised to see
the boy waiting for her
with a ring. The girl
is bowled over and accepts
his proposal.
|
|
|
| Client: |
|
Maruti Suzuki Alto |
| |
| Agency: |
| Lowe
Lintas |
| |
| Creative
team: |
|
Amer Jaleel, Shriram Iyer,
Abhishek Dey, Prasad Venkatraman,
Nisheeth Srivastava, Ajoy
Krishna, Gautam Bhasin,
Rahul Swami, Ishita Misra |
| |
| Media
used: |
|
Television, Outdoor, Digital |
|
