To launch Virat Kohli as Oakley's face in India to spread awareness amidst social media audience about four different categories of eye wears that the brand makes.

In the video Virat Kohli gives the viewers a chance to win a pair of Oakley shades of their choice, while explaining them with the benefits of each of them. Here, the execution has been very interestingly done, and the music, animation, everything changes as per the product features. For instance, if he is talking about Garage Rock which is a retro frame and meant for lovers of rock music, the music changes to rock and the graphics in background also changes accordingly.