26 November 2014  | Volume 40 - IssueNo:13   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
Cheil Worldwide to invest in iris
The two companies will remain separate entities, sharing an ambition to create a new age alternative to the traditional holding company model.
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The ‘Made by’ campaign
 
 
 
Purpose of the ad:

To create a strong emotional connection with the audience.

 
Storyboard:

Filmed at the home of Jacob’s Creek, the global campaign gets beneath the surface of the brand by featuring real Jacob’s Creek winemakers and growers. The campaign provides a glimpse into the lives of the people who make Jacob’s Creek, the land that inspires and challenges them and the award winning wines they craft

 
Client:
Jacob’s Creek
 
Media used:
Television, Digital, In-Store
 
Agency:
Havas Worldwide Australia
 
Production house:
Finch
 
Creative team:
Stuart Turner and Seamus Higgins
    Watch the Video
 
TELEVISION | TV Channels
Comedy Central to go off air
The English entertainment channel will go off air from 26 November for six days, following a Delhi HC order.
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MAM | Media and Advertising
'Make in India' charts manufacturing-led growth, says Chaitanya Prasad
The Patents, Designs and Trademarks controller general said that the patent filing system had been made online and available 24x7.
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MAM | Media and Advertising
Is the current generation evolved? #fame find out.
The youth in India has some answers for varied questions centered around women that have been compiled through a series of vox pop videos by one #fame.
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DTH | DTH Operator
Reliance Digital TV partners with The Vedic Maths Forum of India
 
Regulators | TRAI
Minimal growth in September in broadband usage: TRAI
MAM | Marketing
Publicis wins accolades at The Rx Club 2014 Awards
 
TELEVISION | TV Channels
The making of 'Bhopal: A Prayer for Rain' to be aired on Discovery Channel
 
TELEVISION | TV Channels
Zee TV Europe's LIVE show Zee Companion climbing the success ladder
 
TELEVISION | TV Channels
Gemini TV & Telugu Film Industry to raise funds for cyclone Hudhud Relief Fund
 
TELEVISION | TV Channels
Zee Cinema to premiere 'Raja Natwarlal'
 
TELEVISION | TV Channels
2014 International Emmy Awards winners announced
 
MAM | Media And Advertising
92.7 Big FM joins the 'Swach Bharat Abhiyan' in Goa
 
 
Cable TV | Local Cable Operators
LMOs demand Star channels on a la carte, or face switch off, non-payment of monthly charges
 
TELEVISION | TV Channels
Epic’s marketing mantra: Digital innovations
 
Cable TV | Local Cable Operators
South-based independent MSOs come together as South Indian Federation
 
MAM | Media And Advertising
Digital L&K Saatchi & Saatchi announces key appointments
 
MAM | Marketing
DHFL signs Shah Rukh Khan as brand ambassador
 
Regulators | I&B Ministry
MSOs not ordering STBs, say manufacturers
 
TELEVISION | TV Channels
Omar Qureshi bids adieu to Zoom
- Check Out The Strange, 'Sexy' Ads For Coke's New Milk Product
- Apple's New iPhone Ad Shows Off One Of The Best Features Of iOS 8
Source: BI
   
- Ad metre: Amazon Kindle's saga puts the panel to sleep; Maruti Swift's milkshake gets a thumbs-up
- Pan Parag's 1982 ad's 'say no to dowry' angle worked as a bonus
Source: ET
   
- AD Singh hosts opening dinner for the Greek festival by Chef Paris Kostopoulos at Olive Qutub in Delhi
- Civic body asks ad agencies to mark authorised hoardings
Source: TOI
   
- U.S. FTC settles ad allegations on PlayStation Vita gaming console
Source: in.reuters
   
- Kohl’s, Macys black friday Doorbuster deals and AD 2014
Source: Stixs
   
- Cos using neuroscience to map response to advertisements
Source: HT
   
 
- CarMax Picks Its Next Lead Agency
- Ad of the Day: The Potty-Mouth Princesses Are Back to Fight Domestic Violence
- Cheil Rounds Out Its Portfolio With Iris Deal
- 24 Hours in Advertising: Wednesday, Nov. 26, 2014
Source: Ad Week
   
- WWI-inspired Christmas ad by Sainsbury's sparks outrage
- Samsung holiday celeb ad seeks repeat magic
Source: USA Today
   
- Sony to pay Vita owners over misleading Remote Play ad claims
Source: Ars Technica
   
- Redditor says Western Union demanded takedown of this Bitcoin ad mocking the company
Source: VOX
   
- Old Spice recruits dads for creepy sequel to stalking-moms ad
Source: C Net
   
- Why Twitter Inc. Could Have Higher Ad Prices Than Facebook Inc.
Source: FOOL
 
     
MOVIES | Hindi
AGP is exploring different genres to target different audiences, says Ashvin Gidwani
AGP has been tapping into the many genres of comedy with an aim to cater a larger spectrum of audience.
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MOVIES | Hollywood
10 Animated Shorts advance in Oscar Race, finale on 22 February next year
The Academy’s short films and feature animation branch reviewing committee members will now select three to five nominees from among the 10 titles on the shortlist.
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