| |
| Purpose
of the ad: |
|
To position IndiaMART
as the preferred destination
for buyers for fulfillment
of all their key needs,
whether business or personal.
|
| |
| Storyboard: |
|
The TVC provides an illustration
behind the key communication
‘Kaam Yahin Banta
Hai’. It showcases
the award winning actor
Irrfan Khan as a well
informed, smart and new-age
employee of a manufacturing
house, who is pretty confident
that all his key requirements
could be fulfilled through
IndiaMART effortlessly,
whether it involves ordering
of fabric, office furniture,
buttons used in manufacturing
of shirts, or air conditioners,
etc. Each time Irrfan
needs to order something,
he merely plays a tune
and accomplishes his task
before one may even know,
thereby implying that
finding the relevant suppliers/
sellers is as quick and
easy on IndiaMART as playing
your favourite tune. The
film signs off with the
brand thought “Indiamart.com
– Kaam yahn banta
hai”.
|
|
|
| Client: |
|
IndiaMART |
| |
| Media
used: |
| Television |
| |
| Agency: |
|
McCann |
| |
| Production
house: |
|
Handloom Picture Company |
| |
| Creative
team: |
|
Prateek Bhardwaj, Aneesh
Jaisinghani, Uddipta Borah,
Pavitra Sharma, Anshul Nanda |
|
