24 November 2014  | Volume 40 - IssueNo:11   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
TELEVISION | TV Channels
World TV Day: From 'we' to 'me'
The television industry in India has achieved many heights and as a result has changed the viewing pattern.
continue reading...
 
 
 
'Kaam Yahin Banta Hai'
 
 
 
Purpose of the ad:

To position IndiaMART as the preferred destination for buyers for fulfillment of all their key needs, whether business or personal.

 
Storyboard:

The TVC provides an illustration behind the key communication ‘Kaam Yahin Banta Hai’. It showcases the award winning actor Irrfan Khan as a well informed, smart and new-age employee of a manufacturing house, who is pretty confident that all his key requirements could be fulfilled through IndiaMART effortlessly, whether it involves ordering of fabric, office furniture, buttons used in manufacturing of shirts, or air conditioners, etc. Each time Irrfan needs to order something, he merely plays a tune and accomplishes his task before one may even know, thereby implying that finding the relevant suppliers/ sellers is as quick and easy on IndiaMART as playing your favourite tune. The film signs off with the brand thought “Indiamart.com – Kaam yahn banta hai”.

 
Client:
IndiaMART
 
Media used:
Television
 
Agency:
McCann
 
Production house:
Handloom Picture Company
 
Creative team:
Prateek Bhardwaj, Aneesh Jaisinghani, Uddipta Borah, Pavitra Sharma, Anshul Nanda
    Watch the Video
 
TELEVISION | TV Channels
"Failures can teach you, what success can’t": Namit Sharma
The programming head of Zee TV shares his views on challenges that lay in today’s dynamic GEC culture.
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MAM | Media and Advertising
Urban Ladder expands its talent pool, acqui-hires BuynBrag team
BuynBrag co-founder Prithvi Raj Tejavath has been appointed as VP – home decor, Urban Ladder
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MAM | Media and Advertising
92.7 Big FM elevates Jay Mehta to station head, Mumbai
Mehta will report to 92.7 Big FM business head Ashwin Padmanabhan.
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TELEVISION | TV Channels
Important to make sports TV friendly for viewers, says Viren Rasquinha
 
TELEVISION | TV Channels
Repucom adds Procam International to its existing portfolio
TELEVISION | TV Channels
The search is on for the best hooker
 
TELEVISION | TV Channels
&pictures to telecast superhero film 'Spiderman 3'
 
TELEVISION | TV Channels
Comic maestro Mehmood gave Big B his first break in Bollywood!
 
 
DTH | DTH Operator
DD Freedish readies for 18th online e-auction with reserve price of Rs 3.7 crore
 
TELEVISION | TV Channels
"Failures can teach you, what success can’t": Namit Sharma
 
TELEVISION | TV Channels
Kolkata TV to launch a GEC ‘Kolkata 24x7’ by March 2015
 
Regulators | TDSAT
TDSAT to hear petition challenging TRAI’s DAS tariff relating to commercial subscribers on 5 December
 
TELEVISION | TV Channels
Important to make sports TV friendly for viewers, says Viren Rasquinha
 
Movies | Hindi
Francis Ford Coppola cites late Bengali cinematic great Satyajit Ray as an influence
 
TELEVISION | TV Channels
World TV Day: From ‘we’ to ‘me’
- Man Puts An Ad On Craigslist Offering Himself Up As The Worst Thanksgiving Date Ever
Source: BI
   
- Delhi Metro gets its first ad-wrapped train
Source: India Today
   
- Amazon plans ad-supported video streaming service
Source: Zee News
   
- Top 6 funny ad placements ever
Source: Daily Bhaskar
   
- Google offers ad blocker service for at least one dollar per month
Source: DC
   
- Abhishek Bachchan turns down liquor brand endorsement offer worth Rs 10 cr (see pics)
- MCD can’t levy charges for violation of outdoor ad policy: HC
Source: India TV News
   
- Nielsen's brainwave for advertisers
Source: BS
 
- StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video
- Facebook to Brands: No More Free Rides
- An FCC Commissioner's Reddit AMA Went About as Terribly as You'd Expect
- Singapore Students Create App That Rewards You For Ignoring Your Phone
Source: Ad Week
   
- Iowa saw record $41.2 million in Senate TV ad spending
Source: Desmoines Register
   
- Italian restaurant takes out ‘helped wanted’ ad, gets socked with $5K fine
Source: My Fox 8
   
- Best Buy iPhone 6 $99 Black Friday Deal Sale Ad Confusing the Internet with Small Print, Huge Catch
Source: Tech Time
   
- Online ad spending powers to $1.2bn quarter
Source: The Australian
   
- Proof that Maffei's negative campaign ad went too far (Editorial)
Source: Syracuse
     
MOVIES | Hindi
Shakti Kapoor is in awe of Rajkummar Rao
Kapoor and Rao both have pivotal roles in ,Simla Mirchi,
continue reading...
MOVIES | Hollywood
Francis Ford Coppola cites late Bengali cinematic great Satyajit Ray as an influence
He was addressing the audience at the twelfth edition of Hindustan Times Leadership Summit.
continue reading...
 
         
   
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