21 November 2014  | Volume 40 - IssueNo:10   Facebook Twitter YouTube YouTube
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Regulators | High Court
Pressure of work before HC leads to adjournment of ad cap hearing to 21 January
The NBA had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial airtime on television channels.
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The 12 months free shopping festival
 
 
 
Purpose of the ad:

To communicate to the audience to shop at any Future Group store of their choice, to get never before cash back and benefits. This could be encashed on a monthly basis or for the entire year at any of the Future Group Store.

 
Storyboard:

The film shows that 'The 12 Months Free Shopping Festival' has begun, and a roving camera catching people red-handed with a massive amount of big ticket purchases. They are seen offering unconvincing reasons to the camera (in a sing-song) for doing so. A recurring chorus, however, calls their bluff throughout. Because the real reason is, of course, the exciting shopping schemes offered at this mega event. Towards the end, the shopping scheme itself is depicted with a unique Hammer Game device as seen in amusement parks. All this, set to a peppy tune.

 
Client:
Future Group
 
Media used:
Television
 
Agency:
DDB Mudra
 
Creative team:
Sonal Dabral, Rahul Mathew, Shagun Seda, Satyajeet Kadam, Ravi Ananthan, Mudit Tewari, Mukesh Jadhav, Viraj Nandivadekar, Amit Parekh
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MAM | Media and Advertising
MobiKwik appoints Virender Bisht as CTO
Bisht's appointment comes as a part of MobiKwik's steady wave of expansion.
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MAM | Marketing
ASCI upholds complaints against 79 out of 100 ads in September
Personal and Healthcare category topped the list followed by the education category.
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TELEVISION | TV Channels
Sony observes a huge drop in week 46
The channel reported 189,679 GVTs, down from 245,413 GVTs.
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TELEVISION | TV Channels
Mary Kom's academy receives a big boost
 
TELEVISION | TV Channels
Sania Mirza gets set to 'bond' on Sony Pix
MAM | Marketing
Kotak Mahindra Bank and ING Vysya Bank announce merger
 
TELEVISION | Production House
BBC One commissions 'The A Word'
 
 
iworld | E-Commerce
From advertising to selling saris, Arvind Sharma turns entrepreneur
 
TELEVISION | TV Channels
DD National gains big in week 45 of TAM ratings
 
TELEVISION | TV Channels
Sahara One deeper in red in Q2-2015; cancels content MOU with Trilogic
 
TECHNOLOGY | Hardware
"Traditional STBs can no longer handle complex requirements of innovative operators": Matthias Greve
 
REGULATORS | TDSAT
I &B sets format for Home Ministry Security clearance for TV channels
 
TELEVISION | TV Channels
NGC sees 19 per cent jump in ad revenue
 
SPECIALS | Event Coverage
"Seasonal shows can break the monotony": Sumeet H Mittal
- The John Lewis Penguin Christmas Ad Is Boosting Sales Of A Completely Unrelated Chocolate Bar
Source: BI
   
- This Gujarati Ad Will Crack You Up Like Nothing Else
Source: Mensxp
   
- Ad-man Arvind Sharma turns digital entrepreneur; launches indiasarihouse.com
Source: Campaign India
   
- Mahesh Babu's new ad under Trivikram
Source: TOI
   
- You'll Soon Be Able to Pay to Make Google Ads Disappear
Source: Gizmodo
   
- ASCI upholds complaints against 79 misleading ads
Source: The Hindu Businessline
   
- We help marketers optimise their advertising and marketing: Joe Willke
Source: ET
   
- Advertising agency Publicis to unveil strategy plan on Dec 8
Source: Reuters
 
- Facebook Turns Away From NewFronts Over Lack of Original Content
- Bob Marley-Branded Pot Is Here, but Would He Be Fuming?
- Crispin Turns to a Frenemy to Create Infiniti Ads in China
- What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising
Source: Ad Week
   
- Betaworks Tries to Solve the Mobile Ad Unit Problem
Source: Ad Age
   
- Aggies AD on Texas conjecture: 'It's out of our control' where Aggies play in bowl
Source: Chron
   
- In full-page NYT ad, Presbyterians urge against divestment from Israel
Source: Haaretz
   
- Raiders fans take out ad to 'Hire Hue Jackson in 2015'
Source: NFL
   
- Google Testing Website Subscriptions for Ad-Free Browsing
Source: Bloomberg
   
- Michigan governor's race fueled $47M ad war, second richest and first for outside spending
Source: M Live
     
MOVIES | Hindi
'Happy Ending' making match on Tinder
The upcoming rom-com movie explores the dating app for the first time in film marketing
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MOVIES | Hollywood
Irrfan Khan to be chief guest in Florence in Italy, 'Qissa' to be screened
The festival will screen Qissa by Anup Singh, The Namesake by Mira Nair and Paan Singh Tomar by Tigmanshu Dhulia.
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