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Purpose
of the ad: |
To communicate to the audience to shop at any Future Group store of their choice, to get never before cash back and benefits. This could be encashed on a monthly basis or for the entire year at any of the Future Group Store.
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Storyboard: |
The film shows that 'The 12 Months Free Shopping Festival' has begun, and a roving camera catching people red-handed with a massive amount of big ticket purchases. They are seen offering unconvincing reasons to the camera (in a sing-song) for doing so. A recurring chorus, however, calls their bluff throughout. Because the real reason is, of course, the exciting shopping schemes offered at this mega event. Towards the end, the shopping scheme itself is depicted with a unique Hammer Game device as seen in amusement parks. All this, set to a peppy tune.
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Client: |
Future Group |
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Media used: |
Television |
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Agency: |
DDB Mudra |
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Creative
team: |
Sonal Dabral, Rahul Mathew, Shagun Seda, Satyajeet Kadam, Ravi Ananthan, Mudit Tewari, Mukesh Jadhav, Viraj Nandivadekar, Amit Parekh |
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