20 November 2014  | Volume 40 - Issue No:9   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
iworld | E-Commerce
From advertising to selling saris, Arvind Sharma turns entrepreneur
He along with Yepme's Amit Gaur has launched a portal, Indiasarihouse.com.
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Happy food ordering!
 
 
 
Purpose of the ad:

To capture the value additions that its services bring to the customer and its deep commitment to quality and satisfaction.

 
Storyboard:

The film begins with a delivery boy's bike stopping in front of a house. He is stopped by a panda which he examines the box to see if the food was hot enough. As the delivery guy walks inside, the Panda does a happy dance. We hear a voiceover that says, "If Foodpanda likes it, you'll love it."

 
Client:
Foodpanda
 
Production house:
Little Lamb Films
 
Media used:
TV, Print, OOH, Digital
 
Agency:
Cheil India
 
Creative team:
Nima D T Namchu, Navajyoti Pegu, Prashant Sharma, Vipin Bariya
    Watch the Video
 
MAM | Marketing
Goafest 2015 to be held from 9-11 April
Goafest 2015 will be in its 10th edition and this is the eighth year that AAAI and The Advertising Club will come together to deliver ABBYs.
continue reading...
 
MAM | Marketing
Zomato raises $60 million from Vy Capital and existing investors
The funds will be used to accelerate its global expansion and new product development.
continue reading...
 
MAM | Media and Advertising
Zenithoptimedia wins duties for Foodpanda.in
The mandate covers all aspects of the company's media planning and buying, and also includes digital duties.
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TELEVISION | TV Channels
NGC sees 19 per cent jump in ad revenue
 
TELEVISION | TV Channels
Kasthuri to air grand finale of 'Chinnadha Bete' on 21 November
TELEVISION | TV Channels
92.7 Big FM to support Honda's campaign
 
MAM | Marketing
OgilvyOne shines for India at DMA Echo International Awards
 
TELEVISION | TV Channels
Star CJ launches its M-Commerce Site
 
TELEVISION | TV Channels
42nd Annual American Music Awards 2014 Live on Vh1 presented by Micromax
 
 
TELEVISION | TV Channels
Epic ties-up with Tata Sky, Airtel Digital and Videocon d2h
 
Cable TV | Multi System Operators
Carriage fee on a rise again?
 
TELEVISION | TV Channels
"How India is leading the way in BBC innovation"
 
TELEVISION | TV Channels
Shows that go on endlessly are really the TRP-fetchers, says Purnendu Shekhar
 
REGULATORS | TDSAT
TDSAT to hear IBF case on tariff on 12 December
 
MAM | Media and Advertising
Mars Chocolate India signs up Sonam Kapoor as the face of its new campaign
 
TELEVISION | TV Channels
Bloomberg TV India appoints Amol Maheshwari as national sales head
- Native Ads Are Reviving The Display Format - Here's Why Publishers Are So Bullish
- Apple Is Planning To Turn Around iAd By Venturing Into Programmatic For The First Time
- Taboola CEO Adam Singolda On Mobile Mistakes And Why The Future Will Be 'All Personalized'
- How One Fashion Brand Used Instagram To Win The Hearts Of Pre-Teen Girls
Source: BI
   
- Sakri Launches Wintab Brand of Windows 8.1 Tablets in India
Source: NDTV
   
- JCDecaux "cautiously optimistic" for outdoor ad sales next year
Source: Reuters
   
- Sony eyes ad-supported music streaming warily after Taylor Swift's Spotify freak out
Source: PC World
   
- Ad veteran Arvind Sharma to sell saris online
Source: TOI
   
- The next ad frontier: Brain scans, eye sensors from Nielsen
Source: Indian Express
 
- Walmart Amends Price Matching Policy After Cheap PS4 Debacle
- Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App
- Key Players at Droga5 N.Y. Take Global Roles
- The New York Times Runs Its First-Ever Native Print Ad
Source: Ad Week
   
- 'Horrible Bosses 2' Retains Top TV Ad-Spend Spot
Source: Variety
   
- Landrieu Ad Attacks Cassidy on Minimum Wage, Pay Equity
Source: Bloomberg
   
- Google bags OBSCENELY LARGE Times Square ad space for New Year's
Source: The Register
   
- Ad agency Dentsu not aiming for any big acquisitions
Source: Reuters
   
- Condé Nast Agrees to GroupM's Tougher Ad Viewability Standards
Source: Ad Age
   
- Emanuel launches re-election bid with TV ad, website
Source: Chicagotribune
     
MOVIES | Hindi
Cricket meets bollywood in the city of joy
Cricketer Sourav Ganguly visited Amitabh Bachchan on the sets of 'Piku' recently
continue reading...
MOVIES | Hollywood
Lucas Films move from Star Wars to animation feature
The aim is to prove that Lucas Film is not just about the 'Star Wars' Universe.
continue reading...
 
         
   
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