| |
| Purpose
of the ad: |
|
To spread the Tennis fever
across the country and
to get the fans to cheer
for the team.
|
| |
| Storyboard: |
|
Lowe Lintas, the creative
agency for Micromax has
created an action packed
television advertisement
that attempts to massify
the sport of tennis by
depicting how the tennis
fever is catching and
growing across all age
groups in the country.
The TVC depicts people
playing the sport at various
geographies and scenarios
in the country. The montage
of people trying to make
improvised courts and
nets and smashing away
wherever they can has
been strung together with
a catchy and fast paced
music track of ‘De
Dana Dan’ and has
been specially created
as the Micromax Indian
Aces Anthem.
|
|
|
| Client: |
|
Micromax Indian Aces |
| |
| Agency: |
|
Lowe Lintas |
| |
| Creative
team: |
| PAmer
Jaleel, Shriram Iyer, Shayondeep
Pal, Mohit Arora, Manzoor
Alam, Arko Provo Bose, Ipshita
Bose, Richard D'Alessio |
|
