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| Purpose
of the ad: |
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To further empower the luggage industry by identifying new consumer segments and adapting to evolving consumer trends to expand its consumer base.
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| |
| Storyboard: |
|
Filmed at an ancient styled piazza in Europe, the gorgeous Alia takes you through the irresistible, chic and exuberant range of the new Autumn-Winter collection of Caprese. It brings alive awe inspiring product imagery and glamorous lifestyle to create an international high fashion lifestyle positioning for Caprese, which the masses would aspire to own and flaunt.
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|
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| Client: |
|
VIP Industries |
| |
| Agency: |
| Company |
| |
| Creative
team: |
| KB Vinod, Bhupal Ramnathkar, Vikrant Markal & Penaaz Damania |
| |
| Production
house: |
| Snowball Studios |
| |
| Media
used: |
|
Print, Radio, Television and Social media. |
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