The partnership aims to address the issue of misleading advertisements. continue
reading...
HCL repositions its corporate brand
Purpose
of the ad:
To refresh corporate communication so that it captures the transition towards tomorrow. The challenge was to get out of the shadow of being just a technology name, and become a more caring brand without compromising the scale of being an international brand.
Storyboard:
The new campaign illustrates the journey of the brand through common people and their real emotions. The scale of the campaign that was shot across geographies in India, starting from the cold peaks of Manali to the wild rapids in Calicut, reflects the vision and the scale of the brand itself.
The film is based on the story of a set of characters who stand for various dimensions of the HCL philosophy and the new business areas that HCL has forayed into. Each story has a highlight moment that captures our brand essence and have attempted to craft all the stories in a simplistic yet beautiful manner.
A special section of films
that focus on dance, personality based retrospectives,
and Masterclasses and workshops would also form
part of IFFI 2014. continue
reading...
The Trust centers on two
crooked cops who discover a hidden safe, the contents
of which will lead them down a deadly road of corruption.
continue reading...
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