14 November 2014  | Volume 40 - Issue No:5   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
 
MAM | Marketing
Dept. of Consumer Affairs and ASCI join hands
The partnership aims to address the issue of misleading advertisements.
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HCL repositions its corporate brand
 
 
 
Purpose of the ad:

To refresh corporate communication so that it captures the transition towards tomorrow. The challenge was to get out of the shadow of being just a technology name, and become a more caring brand without compromising the scale of being an international brand.

 
Storyboard:

The new campaign illustrates the journey of the brand through common people and their real emotions. The scale of the campaign that was shot across geographies in India, starting from the cold peaks of Manali to the wild rapids in Calicut, reflects the vision and the scale of the brand itself.

The film is based on the story of a set of characters who stand for various dimensions of the HCL philosophy and the new business areas that HCL has forayed into. Each story has a highlight moment that captures our brand essence and have attempted to craft all the stories in a simplistic yet beautiful manner.

 
Client:
HCL
 
Agency:
FCB-Ulka
 
Creative team:
Sachin Das Burma, Shahid Hussain, Avinash Chauhan
 
Production house:
Storytellers
 
Media used:
Television
    Watch the Video
 
iworld | E-Commerce
Yahoo homepage now offers access to Flipkart marketplace
Users can now get easy access to the Flipkart shopping site while simultaneously consuming news on the Yahoo network.
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MAM | Marketing
IMAX Corp net income triples in Q3-2014
IMAX revenue in the current quarter at US$ 60.742 million was 17.9 per cent more than the US$ 51.507 million in Q3-2013.
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TELEVISION | TV Channels
Colors, Life OK and Big Magic the only gainers in week 45
Star Plus observed a significant fall and reported 609,924 GVTs, down from 655,032 GVTs.
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TELEVISION | TV Channels
Rewind Networks' to launch channel HITS on Astro
 
TELEVISION | TV Channels
Future of Prasar Bharati lies in Freedish, FM Radio and internet radio, says Jawhar Sircar
TELEVISION | TV Channels
&pictures celebrates Children's Day with Kiddies Express!
 
TELEVISION | TV Channels
Thousands of kids want to 'Be the Boss' on Nickelodeon for Children's Day
 
TELEVISION | TV Channels
Kids from Yeh Hain Mohabbatein and Punar Vivah join the Bachha Party Celebrations at Imagica
 
Movies | Hindi
Prabhu Solomon's 'Kayal' to release in Dolby Atmos, launches its music in Chennai
 
TELEVISION | TV Channels
CASBAA welcomes Frank Rittman to its board of directors
 
TELEVISION | TV Channels
ID presents the mystery of missing people in 'Disappeared'
 
TELEVISION | TV Channels
Children's Day special on DD Sahyadri '6th Ryan's IAFA Awards'
 
 
TELEVISION | TV Channels
Future of Prasar Bharati lies in Freedish, FM Radio and internet radio, says Jawhar Sircar
 
TELEVISION | TV Channels
Viacom18's digital plan is about ‘mobile first’
 
Regulators | I&B Ministry
I&B Ministry to study why MSOs are not taking indigenous STBs
 
Cable TV | Multi System Operators
Q2-2105: Siti Cable reports higher income, higher subscription revenue, lower loss
 
TELEVISION | TV Channels
Mumbai to host Barclays Premier League live for 24,000 fans
 
TELEVISION | TV Channels
Colors, Life OK and Big Magic the only gainers in week 45
 
TELEVISION | TV Channels
Joining Airtel Digital TV, ID is now available on several DTH and analogue platforms
- Ad campaigns are big part of actor's life: Ranbir Kapoor
Source: IBN Live
   
- Google's DoubleClick ad network suffers outage
Source: TOI
   
- YouTube launches ad-free paid music subscription service Music Key
Source: Business Today
   
- Akkineni fans eagerly waiting for 'Mountain Dew'
Source: India Glitz
   
- Government, Advertising Standard Council of India join hands to curb misleading advertisements
- Facebook addresses privacy fears while ramping ad targeting
- Indian drug companies eye global brand buys to storm US market
Source: ET
   
- Sundaram Mutual launches world brand fund
Source: The Hindu
   
- Adani steps up Australia coal plans ahead of Modi visit
Source: BS
   
- Brands cashing on the popularity of PK
Source: Oye Times
 
- Alexis Ohanian Is Returning to Help Run Reddit
- Bethany Mota Admits She Wasn't a Dancer Before Dancing With the Stars
- Game of War: Fire Age Launches First Global Campaign, Starring Kate Upton
- #TBT: Sorry Jar Jar, the Star Wars Holiday Special Is George Lucas's Most Embarrassing Creation Ever
Source: Ad Week
   
- Skittles Is Poised for a Super Bowl Ad
- Viacom Suffers Soft Ad Market, Partly Blames Flaws in Audience Ratings
Source: Ad Age
   
- Mozilla Finally Releases Its Browser Ad Product, Hints At Programmatic In 2015
Source: Ad Exchanger
   
- Tory anti-pot ad mocked and condemned by YouTube viewers
- Inspirational Saskatchewan teacher star of new WestJet ad
Source: CBC
   
- Viacom Aims to Bolster Ad Business
Source: WSJ
   
- U.K. retailer's annual holiday ad, this time with Sam and Monty the penguin, is a huge online hit
Source: NY Daily News
   
- Online Video Ad Complsetion Rates Top 90% For Authenticated Viewers
Source: Tubefilter
     
MOVIES | Hindi
Rajnikant, Wong Kar Wai to be honoured at International Film Festival of India, China is country in Focus
A special section of films that focus on dance, personality based retrospectives, and Masterclasses and workshops would also form part of IFFI 2014.
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MOVIES | Hollywood
Saban acquires North American distribution rights to the Nicolas Cage starrer 'The Trust'
The Trust centers on two crooked cops who discover a hidden safe, the contents of which will lead them down a deadly road of corruption.
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