| |
| Purpose
of the ad: |
|
To
establish itself as a
high street brand on the
back of its innovative
customer propositions
and interesting brand
campaigns.
|
| |
| Storyboard: |
|
The new advertising campaign
designed to communicate
the bank’s latest
innovative proposition
‘Video Branch’.
The bank has inked the
deal with Farhan Akhtar
as part of a well-structured
brand strategy which intends
to position the bank as
a ‘high street’
brand.
|
|
|
| Client: |
|
IndusInd bank |
| |
| Agency: |
| R
K Swamy BBDO |
| |
| Creative
team: |
| Ankur
Suman, Saminder Ghai |
| |
| Media
used: |
|
TV, Out-of-Home, Radio,
Digital and Cinema |
|
