| |
| Purpose
of the ad: |
|
To highlight the necessity and importance of being fit and healthy.
|
| |
| Storyboard: |
|
The TVC is that current day mothers have multiple concerns about the health of their children due to lack of exercise, frequent consumption of junk food, pressure of studies, etc. and while it is tough to control the environment, mothers can cook tasty and healthy home foods with vitamin fortified Mahakosh soyabean oil.
|
|
|
| Client: |
|
Ruchi Soya Industries |
| |
| Production
house |
| Ignition Films |
| |
| Agency: |
| Orchard Advertising |
| |
| Creative
team: |
| Thomas Xavier, Hemant Kumar, Shriganesh Joshi, Vijay Assudani |
| |
| |
| Media
used: |
|
Television, On-Ground Activation, Cinema, Print Ads And Radio |
|
