| Storyboard: |
The new TVC stays true to the brand's proposition of 'family togetherness' and showcases a playful, caring and loving relationship between 'chachu' (played by Ranbir) and niece.
The advert starts with a disappointed little girl who is upset with her 'chachu' for missing his flight and not being there with her, as promised by him. The 'chachu' in turn playfully teases the little girl on video chat with the new Oreo Orange Creme that is "orange se bhi zyada orangey" while purposely misleading her to believe he has missed his flight. The high point of the TVC is when Ranbir slides a pack of Oreo Orange Crème in front of his niece to let her know he is right next to her. |
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| Purpose of
the ad: |
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To announce the launch of Oreo Orange Crème.
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| Production House: |
| Chrome Pictures |
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| Client: |
| Mondelez India |
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| Product
category: |
| Confectionary |
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| Media used: |
| Television, Outdoor, Digital, Social Media, POB and On ground |
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| Agency: |
| Interface Communications |
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