Client: |
Dabur India |
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Media
used: |
Television, On ground and OOH |
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Production House: |
Raising Sun Films |
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Storyboard: |
The communication uses fire spitting as a strong device to highlight problem & fire brigade as trusted symbol to provide cooling relief. Goodness of natural ingredients like Lemon & Mint has natural fit with the mother brand. |
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Product
category: |
FMCG |
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Agency: |
Dabur India |
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Creative Team: |
Sonal Dabral, Sambit Mohanty, Kushagra Tuli |
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Purpose of
the ad: |
To position Pudin Hara Fizz as a brand that owns 'Thandak' or providing 'Cooling Relief' in the antacid powder category and to make the brand cool and contemporary.
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