06 May 2014  |  Volume 38 - Issue No:83 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
     
 
MAM | Marketing
Brands piggyback the selfie
What constitutes use or abuse of the self portrait is something brands across categories have to decide for themselves..
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Dabur launches 'pet Ka fire brigade'
   
 
Client:
Dabur India
 
Media used:
Television, On ground and OOH
 
Production House:
Raising Sun Films
 
Storyboard:

The communication uses fire spitting as a strong device to highlight problem & fire brigade as trusted symbol to provide cooling relief. Goodness of natural ingredients like Lemon & Mint has natural fit with the mother brand.

 
 
Product category:
FMCG
 
Agency:
Dabur India
 
Creative Team:
Sonal Dabral, Sambit Mohanty, Kushagra Tuli
 
Purpose of the ad:

To position Pudin Hara Fizz as a brand that owns 'Thandak' or providing 'Cooling Relief' in the antacid powder category and to make the brand cool and contemporary.

    Watch the Video
 
MAM | Media and Advertising
SH Kelkar appoints Publicis as its creative agency
The business was awarded to Publicis following a multi-agency pitch.
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MAM | Marketing
Symphony selling & distribution expenses in Q4-2014 flat, could see upsurge in Q1-2015
In terms of absolute value, with the increase in Inc from Ops across its nine quarters, the trend towards higher spends in absolute value is upwards.
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TELEVISION | TV Channels
Chrome Data: Eight metros see a jump in week 18
The only genre to see a drop in the week was religious genre in the HSM.
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IWORLD | Social Media
Rajinikanth storms on to twitter
 
TELEVISION | TV Shows
Siddharth Roy Kapur bags '40 Under Forty' India's Hottest Business Leader Award 2014
 
IWORLD | Over the Top Services
Sony LIV gives multiple options to register for 'Kaun Banega Crorepati'
 
TELEVISION | TV Channels
Discovery Science presents 'Make Me a Millionaire Inventor'
 
TELEVISION | TV Shows
"Godrej No.1 Presents - The 13th Doordarshan Sahyadri Navratna Awards 2014"
 
TELEVISION | TV Channels
Sony Six to air an exclusive run-up to the 2014 FIFA World Cup
 
TELEVISION | TV Channels
NDTV Prime presents Stand Up Planet
IWORLD | Over the Top Services
Sony LIV gives multiple options to register for 'Kaun Banega Crorepati'
 
TECHNOLOGY | Hardware
Indigenous STBs, courtesy ABS Productions
 
TELEVISION | TV Channels
Gurjeev Singh to head Star India international business
 
TELEVISION | TV Channels
Sony Six to air an exclusive run-up to the 2014 FIFA World Cup
 
TELEVISION | TV Shows
Siddharth Roy Kapur bags '40 Under Forty' India's Hottest Business Leader Award 2014
 
MAM | Marketing
Now brands pay back cash to their customers instantly, No gimmicks!
 
MOVIES | Hindi
Cinematic content should have desirable impact on social behaviour: Pranab Mukherjee
 
   
 
- U.S. juice maker POM rejects claim of misleading advertising
- France's M6 posts 2 pct fall in first-quarter advertising sales
  Source: Reuters
   
- The agency of the future will be just a consultancy: Michael Karg & Vincent Digonnet
- Rival ad show steals Goafest's thunder
Source: Business-Standard
   
- Future Group contemplating retailing private brands
Source: Economic Times
   
- WHAM! Mobiles ropes in Chris Gayle as brand ambassador
Source: Jagran
   
- New Japanese condom ad shows couples 'literally sealed' together
Source: Deccan Chronicle
   
- No regrets for Tumblr founder, David Karp a year after sale to Yahoo
Source: Economic Times
   
- Nissan's New Ad Surprises Drivers With Its Shockingly Fast Family Sedan
Source: Business Insider
   
- Rammohan Sundaram to head Ibibo's ad business
Source: Money Control
 
- Sprint Offers Exclusive Online Content for Fox's 24: Live Another Day
- National CineMedia Buys Screenvision for $375 Million
- Mozilla Calls for Stricter Net Neutrality Rules
- Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game
Source: Ad Week
   
- Aereo Malaysia Airlines, arrestati 11 terroristi vicini ad Al Qaeda
Source: Blitz Quotidiano
   
- A 9 anni provano ad uccidere la loro maestra: "Hanno messo la candeggina nell'acqua"
Source: Leggo
   
- Auguri ad Adele che compie oggi 26 anni
Source: Comingsoon
   
- Samsung condannata a pagare 119 milioni ad Apple per violazione dei brevetti
Source: Punto Cellulare
   
- Aperta ad Avezzano sede elettorale del Vice Presidente regionale Giovanni D'Amico
Source: Abruzzo24ore
   
- Joni Ernst Takes A Shot At Obamacare In Latest Campaign Ad
Source: Huffington Post
     
 
MOVIES | Hollywood
Indian Americans are treading of the beat track, and succeeding
Doing something off the beat was the primary theme of the second annual intercollegiate South Asian Arts Festival (SAAF) in Washington.
continue reading...
MOVIES | Hindi
Cinematic content should have desirable impact on social behaviour: Pranab Mukherjee
Speaking on the eve of 61st National Film Awards Mukherjee said that cinema should play a catalytic role in resetting India's moral compass.
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