Havells has rolled out six ad films for its different appliances, which includes mixer
grinder, juicer, iron, coffee maker, and airfryer. These ad films send out a simple insight that in
India women don't have a voice of their own despite playing multiple roles. The films seek to
break this norm and requests people to respect women's individuality. The communication is
aimed at changing the worldview that women aren't about just marriages or parental approvals
or surrendering to household chores, but beyond that. Each of these films signs off as "Havells
Appliances. Respect Women." |