05 May 2014  |  Volume 38 - Issue No:82 FacebookTwitterYouTubeYouTube
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MAM | Marketing
Everybody loves the Amul girl!
Indiantelevision.com spoke to a few industry experts to understand their views on Amul's iconic advertising so far and the way the brand's mascot conducts herself...
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Havells appeals the nation to 'respect women'
   
 
Client:
Havells
 
Media used:
Television
 
Storyboard:

Havells has rolled out six ad films for its different appliances, which includes mixer grinder, juicer, iron, coffee maker, and airfryer. These ad films send out a simple insight that in India women don't have a voice of their own despite playing multiple roles. The films seek to break this norm and requests people to respect women's individuality. The communication is aimed at changing the worldview that women aren't about just marriages or parental approvals or surrendering to household chores, but beyond that. Each of these films signs off as "Havells Appliances. Respect Women."

 
 
Product category:
Electronics
 
Agency:
Lowe Lintas
 
Director:
Gauri Shinde
 
Purpose of the ad:

The line of communication rolled out by the brand is an effort to change the general perspective towards women. The brief to the agency was to position Havells appliances in the market as a brand that connects with its consumers beyond functionality.

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MAM | Marketing
Honda Cars India registers 30% growth in April 2014
The company recorded monthly domestic sales of 11,040 units and also exported a total volume of 402 units during April 2014.
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MAM | Marketing
ASCI upheld complaints 99 against 136 advertisements
Along with the product advertisements, product packaging was also found misleading in many of the products upheld in February.
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MAM | Media and Advertising
Suntory Holdings completes acquisition of Beam Inc.
The new company will be called Beam Suntory and the merger makes it the world's no3 premium spirits company.
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TELEVISION | TV Channels
Goa franchise crowd sources team name for ISL
 
TELEVISION | TV Channels
"Cuts in Modi interview on DD made internally"
TELEVISION | TV Channels
History TV18 embarks on a treasure hunting road trip with 'Extreme Collectors'
MOVIES | Hollywood
New film's release on Vimeo takes Hollywood industry by surprise
 
TELEVISION | TV Channels
Goa franchise crowd sources team name for ISL
 
MAM | Marketing
Honda Cars India registers 30% growth in April 2014
 
MAM | Marketing
Everybody loves the Amul girl!
 
TELEVISION | TV Channels
Elections 2014: Live from Ground Zero
 
TELEVISION | TV Channels
"Cuts in Modi interview on DD made internally"
 
CABLE TV | Multi System Operators
MPA issues Asia Pacific pay TV slowdown warning
 
   
 
- U.S. juice maker POM rejects claim of misleading advertising
  Source: Reuters
   
- Mobile advertising accounts for 59pc of FB's total advertising revenues
Source: CIOL
   
- ASCI upholds complaints against 99 advertisements
Source: Jagran
   
- Peabody Coal accused of false advertising to stop energy poverty in European
Source: Steelguru
   
- Madurai district court's wall turns into ad space
Source: TOI
   
- Facebook announces Anonymous login, privacy tweaks and mobile ad network
Source: First Post
   
- Ranveer Singh Fascinated With Bosco-Caesar After The Condom Ad
Source: One India
   
- Piping his own brand of music
Source: The Hindu
   
- Steven Spielberg Published This Awesome Ad Congratulating George Lucas When 'Star Wars' Beat 'Jaws' - And Started A Tradition
Source: Business Insider
 
- Snapchat Video Chat Is Already on Brands' Agendas
- Fox Looks to 'Sweep' Its Rivals With 24 Reboot
- Wall Street Journal to Advertisers: We're More Innovative Than You Think
- Making Hard Choices for Native's Survival
Source: Ad Week
   
- John Lewis 150th birthday ad celebrates customers' changing lives
Source: The Guardian
   
- In Pa. governor's race, McCord ad assails Wolf's past
Source: Post-Gazette
   
- Oregon Ad Agency to John Oliver: "Yes, We Are Stupid Fucking Idiots"
Source: Gawker
   
- Lyft's Carstache 2.0 Ad Takes a Swipe at Apple
Source: Mashable
   
- Scott Walker ad paints rosy picture of Wisconsin economy
Source: Madison
   
- Ad Watch: Marshall Tuck promises state schools turnaround
Source: Sacbee
   
- WATCH: UFCW's hilariously bad anti-liquor-privatization ad
Source: Philly
     
 
MOVIES | Hollywood
New film's release on Vimeo takes Hollywood industry by surprise
Following the premier at the Tribeca Film Festival, Whedon announced that the film would be distributed via Vimeo for a $5.00 rental fee.
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MOVIES | Hindi
National Award winning duo's 'Citylights' to release on 30 May
After 'Shahid', Hansal Mehta and Rajkummar Rao are back with a compelling story of love, struggle and survival.
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