| Creative Team: |
| Jayesh Vaghela, Sharat Kuttikat, Ravi Shankar, Dipan Patel, Swathy Sreekumar, Jagdish Vaishnav |
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| Agency: |
| DDB Mudra West ( Ahmedabad) |
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| Storyboard: |
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The campaign seems to be realistic yet surreal at the same time. Shot against an arid terrain, in the scorching heat of summer, the campaign showcases how the fabrics were made to handle such extreme conditions, while the element of the Sun as a halo added drama. The aptly titled 'Gods of Summer', the campaign featured models wearing custom styled clothing, shot against the backdrop of the arid terrain of Jaisalmer. |
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| Client: |
| Arvind |
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| Media
Used: |
| Print, Outdoor, In-store, Digital |
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| Production |
| Sanju Sharma |
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| Business Head: |
| Ronak Shah |
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| Purpose of
the ad: |
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The campaign idea was to highlight the fabrics of the new range that brand Arvind has introduced. |
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