| Media
: |
| Television |
| |
| Producer: |
| Pragathi Surana |
| |
| Creative Team: |
| Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Rexena Devraj, Indrasish Mukherjee,
Adarsh Atal |
| |
| Creative Agency: |
| Lowe Lintas |
| |
| Executive Producer: |
| Amitabh Bhattacharya |
| |
|
|
| Storyboard: |
|
The sequences of the TVC look surreal and are shot in Jaisalmer. In the film an elegant lady is seen
moving around different picture perfect places and highlighting craftsmanship of the product. Many
other sequences of the film highlight the premium-ness of the brand. |
|
|
| Client: |
| Zoya |
| |
| Production
house: |
| Nomad Films |
| |
| Planning: |
| Phalgun Tiruvasu, Abigail Dias |
| |
| Director: |
| Tejal Patni |
| |
| Business Team: |
| GV Krishnan, Sudhir Rajasekharan, Pritish Wesley, Parshuram Mendekar, Satish
Perumal, Aditi Prabhakar |
| |
| Purpose of
the ad: |
|
The brand for the first time launched a TVC to showcase the fact that Zoya as a brand caters to a
premium clientele who are discerning and design seeking have a high degree of aesthetic sensibility. |
|
