| Storyboard: |
|
The agency endeavoured to go beyond mere 'looks' and wanted to come from a relevant consumer space. The entire insight that 'bath time' provides that much needed personal space to clear the mind and let it freewheel, gave the agency the thought of 'Find Clarity'.
|
| |
| Purpose of
the ad: |
|
To tell the consumer of the stunning options the brand has beyond tiles - and we have made a start with bathrooms.
|
|
|
| Media
used: |
| Television, press, outdoor and the digital space. |
| |
| Client: |
| H&R Johnson (India) |
| |
| Product category: |
| Consumer |
| |
| Production house: |
| Cutting Edge Pictures |
| |
| Creative
team |
| Anuraag Khandelwal, Satish Desa, Sanjay Ujawane, Ankur Jain, Hiren Masharu, Smita Misra, P.Ratheesh |
| |
| Agency: |
| Soho Square |
|
