21 May 2014  |  Volume 38 - Issue No:87 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
     
 
MAM | Media and Advertising
Is it right of Congress to blame Denstu?
While the Congress spokesperson blamed Denstu for the failure of its election 2014 campaign, we ask the creative fraternity if it is right to blame the agency for the dismal performance of the political party?
continue reading...
 
 
 
 
Snapdeal shouts out loud to 'save' it up!
   
 
Storyboard:

Leveraging the well established brand message of 'savings', the TVC shows a young guy trying to get an attractive deal in an electronics store, only to get a trite and overused, "Mere haath mein kuch nahin hai" from the salesman. That's when realisation hits him hard and ends up thanking the new Snapdeal Mobile App.

 
Purpose of the ad:

To highlight how consumers can shop online and save using the Snapdeal mobile app at their own convenience.

 
Media used:
Television
 
Client:
Snapdeal
 
Product category:
e-commerce
 
Creative team
Ashish Chakravarty, Kapil Mishra, Rahul Ghosh, Priya Vig
 
Agency:
FCB Ulka
    Watch the Video
 
MAM | Marketing
Suzuki Motorcycle launches Let's in Karnartaka
The brand plans to advertise the launch across 2200 TV and 4320 radio spots in the state.
continue reading...
 
MAM | Media and Advertising
Tangerine Digital launches analytics driven content solution for travel industry
With this launch, the agency will now enable brands in the travel industry with travelogues, destination guides and videos, advanced photo shoots, user generated content, expert reviews and ratings, celebrity feeds, travel blogs, itineraries, traveler reviews and hotel description.
continue reading...
 
MAM | Marketing
Unilever calls for businesses to fight against climate change
Analysts predict that the external environmental costs of climate change could exceed the earnings of the entire food industry by 2030 unless an action is taken.
continue reading...
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
TELEVISION | TV Channels
Fatafati registers number one spot
 
TELEVISION | TV Channels
MTV 'Bakra' 2.0 is called MTV 'Jhand Ho Gayi Sabki'
 
MAM | Media and Advertising
RAPP India launches McDonalds Royale Burger through McDElections campaign
MOVIES | Hindi
Ustad Rahat Fateh Ali Khan signs with Universal Music India for 'Back 2 Love'
 
TELEVISION | TV Channels
I go by my gut feeling: Punit Goenka
 
REGULATORS | I&B Ministry
Information and Broadcasting: An uphill journey all the way
 
TELEVISION | Production House
Relativity Media & B4U forge broad partnership
 
TELEVISION | TV Channels
ETV Bangla inducts Hitesh Anil Unadkat in its sales team
 
TELEVISION | TV Channels
Jitesh Rajdeo quits Zee Media
 
MAM | Marketing
ICICI Bank launches redesigned website to enhance customer experience
 
 
 
 
- Justin Bieber offered $1 mn for TV ad from pornographer
  Source: TOI
   
- Publicis, Facebook set marketing deal in "hundreds of millions"
Source: Zee News
   
- BRIEF-FCA says consumer credit firms must raise advertising standards
Source: Reuters
   
- NIT, Tiruchirappalli Notified Recruitment to 03 Posts of Ad-hoc Faculty 2014
Source: Jagran Josh
   
- Coke should have anticipated the consumer slowdown earlier: T Krishnakumar
Source: Economic Times
   
- Tata Global Beverages Buys Australian Coffee Firm Bronski Eleven
Source: Deal Curry
   
- PubMatic acquires ad serving company Mocean Mobile
Source: VC Circle
   
- Google Refuses Comment on Reports It Is Eyeing Twitch TV for YouTube
Source: NDTV
   
- Monsoon Ads Merges Operations with Neoturks' Video Ad Arm Spidio
Source: Money Life
 
- Mcgarrybowen Fills President's Role With Insider
- Crispin Porter + Bogusky Names Jay Gelardi Digital ECD
- AMV BBDO's David Abbott Dies at Age 75
- NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal
Source: Ad Week
   
- TV ad pushes to keep Ohio renewable energy targets
Source: Morning Journal News
   
- Ad company takes down Southern secession billboard
Source: York Dispatch
   
- What does Google and Facebook's mobile ad dominance mean for advertisers?
Source: Memeburn
   
- Yahoo, YouTube ads spreading viruses
Source: SMH
   
- Highlands cuts AD job to part time
Source: Tri Blive
   
- Telecoms Brand Value Study Highlights Tussle with Tech Firms
Source: Wha Tech
   
- SafeNet enhances access security to Microsoft cloud applications and services
Source: Telecom Tiger
     
 
MOVIES | Hollywood
Seth MacFarlane and Charlize Theron learn 'A Million Ways to Die in the West'
The new western comedy from the makers of the runaway hit 'Ted' is set to hit Indian theatres this June.
continue reading...
MOVIES | Hindi
Ustad Rahat Fateh Ali Khan signs with Universal Music India for 'Back 2 Love'
His first album in seven years features collaborations with Salim-Sulaiman and Shreya Ghoshal
continue reading...
 
         
  
"You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you"

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
FacebookTwitterYouTubeYouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2014. All Rights Reserved.
*If you are not able to see the mailer, please click here