| Storyboard: |
|
The
TVC was created on the
insight that when we consume
sugar, we don't realise
that we are consuming
so many calories. The
advert attempts to remind
people of this fact &
the best way to communicate
it, is to show a slice
of life and demonstrate
the ways in which our
ignorance is leading us
against our desired lifestyle.
|
| |
| Purpose of
the ad: |
|
To
ramp up the marketing
activities by stepping
up its game and drive
category conversion aggressively
by taking a stronger and
a more direct "anti-sugar"
& "anti-calories"
stance. The brand has
been a lead crusader in
providing a healthier
lifestyle option through
its artificial sweeteners
for over a decade now.
|
|
|
| Media
used: |
| Television |
| |
| Client: |
| Zydus
Wellness |
| |
| Production
houset: |
| Little
Lamb Films |
| |
| Creative
team |
| Ashish
Chakravarty, Kapil Mishra,
Rahul Ghosh, Priya Vig |
| |
| Agency: |
| Contract
Advertising |
|
