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| Storyboard: |
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This Mothers Day, the DDB Mudra Group decided to surprise Mothers of all their employees across offices, with an online, SMS and OOH campaign. Promoters picked up mothers of employees from the cities, and brought them to the location of the hoarding.
The reactions were captured and are also put up on DDB Mudra Groups social media pages. Employees were also asked to send a text message in less than 100 characters, which was delivered by the DDB Mudra Group, via SMS to their Mothers mobile numbers. |
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| Media used: |
| Outdoor, Digital, Mobile |
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| Agency: |
| DDB Mudra Group |
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| Creative Team: |
| Agnello Dias, Santosh Padhi, Apoorva Jain & Mohinder Pratap Singh |
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| Purpose of
the ad: |
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To put up a million dollar smile on the face of mommies!
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