| Client: |
|
Godrej Group | | |
| Agency: |
| JWT |
| | | Storyboard: |
| The
'Dance to My Tune' is an ode to womanhood on International Women's Day. It brings
alive women's innermost desire of making their men work around the house. Based
on premise where women in India feel that their men are lazy and need to pitch
in with the household chores, the fun and interactive web experience, strictly
for women, is meant to have their partners work for them by doing chores like
making the bed, cleaning the house or cooking up a fancy meal. Not just that the
exclusive tailor-made video can be shared by the women on her Facebook page for
all her friends to see. | | |
| |
| Media used: |
| Digital | | |
| Product category: |
| Consumer |
| | | Production
House: | | Digital
Clay | | |
| Creative Team: |
| Tista Sen, Keshav Naidu,
Kunal Mhabadi, Jeet Singh, Harsh Jhaveri | | |
| Purpose of
the ad: | |
On the occasion of Women's Day, Godrej saw a
great opportunity of bringing attention to women's needs in an engaging way that
is also connected with the brand |
|
