| Client: |
|
Colgate-Palmolive (India) | | |
| Agency: |
| Red Fuse Communications |
| | | Storyboard: |
| The
new TVC draws an interesting analogy to Harbhajan Singh's much talked about flexible
bowling in taking down wickets in a game of cricket. Given the enthusiasm for
cricket in India, the TVC has a strong connect with the masses that draw immense
inspiration from cricketers as role models. | | |
| |
| Media used: |
| TV, Print and In-store across
retail environments | | |
| Product category: |
| Consumer |
| | | Production
House: | | Apocalypso
Films | | |
| Purpose of
the ad: | |
To make market aware about the re-launched toothbrush
Colgate Super Flexi and to bring to light the unique feature of flexibility. |
|
