| Client: |
|
Snickers | | |
| Agency: |
| BBDO (New York) |
| | | Storyboard: |
| The
basic premise of the series is that people don't quite act like themselves when
they're really hungry, and Snickers bars are a tasty cure for that. The
new TVC serves as a tie-in with the May release of Godzilla. In this commercial,
it's not a human that turns into Godzilla when he's hungry, but rather a peaceful
Godzilla turning into an angry, city-destroying one, when he hasn't had a Snickers
bar in a while. | | |
| Product
category: | | Food
& Beverages | | |
| Creative team: |
| Gianfranco Arena, Peter
Kain, Alex Taylor, Jason Stefanik | | |
| Media used: |
| Television |
| | | Production
House: | | Smith
and Jones | | |
| Purpose of
the ad: | |
To carry forward the 'You're not you when you're
hungry' series of commercials. |
|
