| Media
used: | | Television, Print, Digital | | |
| Client: |
|
Rotary | | |
| Product category: |
| Social | | |
| Storyboard: |
| A journey that has spanned over three decades has finally reached its destination as the World Health Organisation (WHO) certified South East Asia region Polio free on 27 March 2014.
The campaign, aptly named, 'when we join hands miracles happen' is a creative expression that focuses making the impossible possible thanks to people joining hands with Rotary to carry through it's key initiatives in India that are transforming lives such as eradication of polio, free heart surgery and an e-learning programme that aims to ensure 100% literacy in India by 2017 amongst others. | | |
| Agency: |
| JWT |
| | | Production
House: | | Studio Eeksaurus | | |
| Creative Team: |
| Senthil Kumar, Arjun Mukherjee, Partha Chowdhury, Uttaran Chowdhury, Altaf Hossain and Shubrakanti Mondol | | |
| Purpose of
the ad: | |
To celebrate the historical milestone of a Polio free India and to showcase its other India initiatives.
The task was to design a communication programme that would enhance brand linkage of Rotary with its initiatives in India and create a strong affinity towards the organization and its efforts. | |
