28 March 2014  |  Volume 37 - Issue No:58 FacebookTwitterYouTubeYouTube
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MAM | Media and Advertising
JWT acquires majority stake in Social Wavelength
Social Wavelength marks WPP's fifth acquisition in India in the last four years.
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Interface Communications 'cools' Blue Star
 
Media used:
Television
 
Client:
Blue Star
 
Product category:
FMCG
 
Storyboard:

The TVC shows a serious looking boss dancing around in the office, to the Daddy Cool song by Boney M. The music stops abruptly when he steps out of the office and so does his 'cool' dance. When he reaches home, the song and dance resumes. With the voice over saying: “Cool in the office, cool at home”

 
Agency:
Interface Communications
 
Media used:
Television
 
Production House:
Future East Films
 
Creative Team:
Robby Mathew, Rakesh Menon
 
Purpose of the ad:

To take forward the brand's"Get office like cooling at home" proposition to the next level since the market for inverter ACs is showing promising signs of growth.

  Watch the video
 
 
 
MAM | Media and Advertising
Dentsu bags creative duties of TVS Housing
The account was won after a multi-agency pitch.
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MAM | Media and Advertising
Zohar Furniturewala joins Scarecrow as ECD
The agency's Art department will now be divided into two groups lead by Furniturewala and Kapil Tammal.
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TELEVISION | TV Channels
Star Plus and Zee TV shed weight in ratings
In week 12 of TAM TV ratings, Star Plus comes down from its 726,516 GVTs to 649,264 GVTs.
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IWORLD | ENews
CCI fines Google for Rs 1 crore
 
IWORLD | ENews
Ronnie Screwvala bets big on Oximity
 
TELEVISION | TV Channels
MSM's Sony Six to broadcast Yonex Sunrise India Open
 
DTH | DTH Services
Watch your TV on the go with Airtel Digital TV's Pocket TV
 
TECHNOLOGY | Hardware
NDTV India Migrates to MPEG-4 Uplink Chain
 
IWORLD | ECommerce
Jabong.com launches exclusive fashion collection inspired by "Mein Tera Hero"
 
TELEVISION | TV Shows
IIFA gets ready to invade US
 
MAM | Media and Advertising
IPAN Hill+Knowlton Strategies announces new leadership for key offices
 
TELEVISION | TV Channels
Star Plus presents 'Ek Hasina Thi'
 
TELEVISION | TV Channels
Disney junior reaches out to 26.5 million households across the nation
 
TELEVISION | TV Channels
'Innovating For A Better Tomorrow' with Amul & Hindustan Unilever's Pureit
 
SPECIALS | Event Coverage
Endemol launches MIPTV 2014 line up with all-new formats from around the world
 
SPECIALS | Event Coverage
Scripps Networks UK/EMEA acquires Travels with the Bondi Vet from Fred Media
TELEVISION | TV Shows
Laureus World Sports announces winners of 2014 awards
 
TELEVISION | TV Channels
IIFA gets ready to invade US
 
CABLE TV | Multi System Operators
Hathway launches 151 SD and 4 HD channels
 
TELEVISION | TV Channels
Star Plus and Zee TV shed weight in ratings
 
TELEVISION | TV Channels
ETV News Himachal/Haryana to launch on 26 March
 
MAM | Marketing
SureWaves to tie-up with 50 cable TV channels
 
TELEVISION | TV Channels
Star Plus presents 'Ek Hasina Thi'
 
   
 
- AOL launches digital ad platform, One
  Source: Times of India
   
- Amazon Is Helping Merchants Cash In On Mobile Commerce
- Ford Just Absolutely Destroyed Cadillac's Ad Praising Rich Guys Who Work All The Time
Source: Business Insider
   
- Google ropes in independent India’s first voter for #PledgeToVote campaign
Source: First Post
   
- It’s time for size-zero worries
Source: The Hindu Business Line
   
- Complaint against Big B for promoting superstition in TV Ad
Source: ABP Live
   
- Uncertainty about IPL's future freezes ad sales
Source: ET
   
- Google fined Rs. 1 crore by Competition Commission of India
Source: Gadgets.NDTV
   
- Six newspapers join forces to get an edge in war for ads
- Supreme Court deals body-blow to IPL
Source: Business-Standard
 
- Doner Wins Meijer's Media Business
- Forget Spidey Vision: Check Out Superman with a GoPro
- Facebook's Goodfellas Moment
- R/GA Takes Lead on Fossil's Social Media Efforts
Source: Ad Week
   
- Actor defends Snickers ad against sexism claims
Source: News
   
- Microsoft Wins Battle Over 'Scroogled' Ad Campaign
Source: Forbes
   
- Taco Bell's Breakfast Endorser: Ronald McDonald
Source:Ad Age
   
- Carat Boosts '14 Ad Outlook: Cites Digital's Dominance, Says Western Europe Near Bottoming Out
Source: Media Post
   
- Global ad giant VML lands $60M TN marketing campaign
Source: Tennessean
   
- Sen. Charles Schumer: David Koch’s ad campaigns are ‘un-American’
Source: Washington Times
   
MOVIES | Hollywood
Madonna to direct her third project
After directing two films, Madonna is set to go behind the camera for a third time to direct the screen adaptation of Ade: A Love Story.
continue reading...
MOVIES | Regional
FoxStar India opens cuckoo to solid start
'Cuckoo' is also Fox Star Studios first film post its successful three film deal with A R Murugadoss. And Murugadoss is directing the Hindi film - 'Holiday' - for the studio next.
continue reading...
         
  
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