| Livon Conditioning Cream Colour's campaign 'KabhiNahi' revolves around Indian women who always have the desire for beautiful long hair. The TVC of the campaign traces the journey of such a woman who loves her hair and enjoys flaunting it. She is shown expressing this love towards her hair in various stages of her life.
The TVC begins with a woman narrating the story of her long happy tresses from her younger days. A 11 year old is then shown with her hair tied in a ponytail, looking at herself in disagreement. She happily unties her hair, waving her long tresses in front of the mirror. The same girl is later shown in high school, where she runs in the corridors flaunting her beautiful open hair. On her wedding day too, she is shown completely in love with her beautiful open hair falling over her shoulders. However, as she ages, her hair begins to grey forcing her to tie them up. This is where Livon Conditioning Cream with its dual benefits of colour and conditioning helps her regain the lost colour along with soft and shiny hair. This gives her the freedom to let her hair loose and live life like the free spirited woman that she is. |
