| Media
used: | | Television, Print, Outdoor, BTL | | |
| Client: |
|
Nissan Motor India | | |
| Product category: |
| Automobile | | |
| Storyboard: |
| Datsun Go an entry level car, targets buyers in the age group of 26 years to 40 years. The new commercial showcases the happiness of a young father and two school going children owning a car. The cheerfulness of the kids cannot be measured as possessing a car make them feel at the top of the world. The children are seen mimicking Mughal court language in a note of levity. | | |
| Agency: |
| TBWA Worldwide |
| | | Production
House: | | Soda Films
| | |
| Creative Team: |
| TBWA Worldwide London Team | | |
| Purpose of
the ad:: | |
Datsun brand has returned to usher in modern, reliable and accessible products for optimistic, up-and-coming customers in high-growth markets like India. With Datsun, Nissan has entered into a segment which the auto-maker could not address with the Nissan brand. The entry-level car under the Datsun brand is aimed at the first-time car buyers. | |
