| Client: |
|
CEAT Tyres | | |
| Product category: |
| Automobile | | |
| Storyboard: |
| The TVC showcases how people pacify their anxiety for safe journey by adhering to superstitious beliefs, while ignoring the condition of the tyres of their SUVs.
TV Campaign has two distinct creatives taking on two different journey related superstitions. At the same time the campaign will also highlight the importance of the tyre with the focus on the 'Superior Grip' proposition by CEAT. Irrfan Khan will be seen in the TVCs. The creative was made keeping in mind CEAT tyres promise of "superior grip" while on the road and ensuring safety during the journey | | |
| Media
used: | | Television, Digital, Outdoors, Print, Radio & POS | | |
| Agency: |
| Ogilvy & Mather |
| | | Production
House: | | Soda Films
| | |
| Creative Team: |
| Anup Chitnis, Mangesh Someshwar, Rohit Dubey | | |
| Purpose of
the ad:: | |
To increase awareness about wide range of CEAT SUV Tyres. The campaign intends to position CEAT Tyres, as a savior in unsafe accident-prone situations coming in the way of your journey | |
