24 March 2014  |   Volume 37 - Issue No:54FacebookTwitterYouTubeYouTube
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TELEVISION | TV Channels
Now BBC trains its lens on Indian elections
The channel will be flying down known faces to report elections live from the country, something it has never done before
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Let's have fun, says Camlin and RK Swamy BBDO
 
Storyboard:

The film is set in a modern classroom. As is typical, the teacher wants students to quickly take down notes from the board. The film focuses on two bench-mates one with a Camlin Pen Pencil the other using an ordinary pen pencil. We see the boy with the pencil struggling to keep pace whereas the boy with the pen pencil is cruising along with his Camlin Pen Pencil. In idiom typical of boys that age the Camlin user urges the boy with the ordinary pencil to change over from an ‘old jalopy’ to a ‘modern race car’ like the Camlin Pen Pencil for smooth and uninterrupted writing.

 
Media used:
Television, Print
 
Client:
Kokuyo Camlin
 
Product category:
Consumer
 
Agency:
R K SWAMY BBDO
 
Production House:
QED Films
 
Creative Team:
Gautam Pandit, Varghese Chacko
 
Purpose of the ad::

To highlight the advantages of using a Camlin 2mm pen pencils over the regular wooden pencils.

  Watch the video
 
 
 
MAM | Media And Advertising
MJ Akbar joins BJP as spokesperson
After Shazi Ilmi and Manish Sisodia quit their respective jobs to join AAP, Akbar has now decided to join BJP.
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TELEVISION | Production House
The TV Formats business is doing very well, thank you!
According to the TV Formats in Europe report, the value created by the top 100 formats was $2,931 million in 2013 for 84 European channels across the 16 territories and 21 distributors.
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IWORLD | Social Media
Remember your first tweet?
On its eighth birthday, Twitter, has come out with a tool which allows people to find out what was their first tweet, years ago.
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MAM | Media And Advertising
Neeraj Sanan moves on from MCCS
 
TELEVISION | TV Channels
9X Jhakaas to foray into reality space with 'Heroine'
 
 
MAM | Marketing
Maxus and Tata Global Beverages release of 10 point Women's Manifesto
 
TELEVISION | TV Channels
'Hand Pix' is a dream slot for Hollywood buffs
 
MAM | Media And Advertising
MJ Akbar joins BJP as spokesperson
 
TELEVISION | Production House
The TV Formats business is doing very well, thank you!
 
TELEVISION | TV Channels
9X Jhakaas to foray into reality space with 'Heroine'
 
MAM | Marketing
Maxus and Tata Global Beverages release of 10 point Women's Manifesto
 
Movies | Hindi
Deepak Dobriyal to play Arvind Kejriwal in a new political satire
 
IWorld | Social Media
Remember your first tweet?
  
 
-Amitabh Bachchan’s Gujarat ad film shoot deferred by Election Commission till polls
 Source: Indian Express
  
-AIBA to set up ad-hoc committee to evaluate proposals
Source: Zee News
  
-GoDaddy unveils new integrated campaign to educate small businesses in India
Source: BGR
  
-Microsoft snooped on blogger's Hotmail to track who was leaking company secrets
Source:IBN Live
  
-Turkey Twitter ban raises specter of broader social media clampdown
Source: DNA India
  
-Google, Facebook Grabs Lion's Share in Mobile Advertising
Source: Silicon India
  
-Goafest 2014 beckons with three awards categories
Source: Print Week
  
-Why glib lines may not cut ice in political advertising
Source: The Hindu Business Line
 
-Netflix's Hastings Slams Comcast in Blog Calling for Stronger Net Neutrality
Source: Ad Week
  
-Democrats Plan Ads in Challenge to Koch Brothers
Source: NY Time
  
-Patronising and downright disrespectful' Express readers react to Tory Bingo and Beer ad
Source: Express
  
-Native Advertising Can Actually Boost Display-Ad Sales, Report Says
Source: Ad Age
  
-The GOP's New Hipster Ad Campaign Already Parodied By 'Last Week Tonight' Staff
Source: Huffington Post
  
-One Million Moms Outraged Over Honey Maid's Gay-Inclusive Ad
Source: Advocate
  
-Company rolls out new campaign following concerns over open toilet ad
Source: Deseret News
  
-Pepsi Max Ad Campaign Shocks Londoners Waiting At Bus Shelter [Video]
Source: Inquisitr
   
MOVIES | Hollywood
Fox gets David James Kelly to script next 'Wolverine'
The studio is eyeing a 3 March 2017, release; the X-Men franchise spinoff will have James Mangold at the helm and Hugh Jackman reprising his signature role.
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MOVIES | Hindi
Deepak Dobriyal to play Arvind Kejriwal in a new political satire
Dobriyal will be essaying the role closely modeled on Aam Aadmi Party (AAP) leader Arvind Kejriwal in 'Lollypop Since 1947'.
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