20 March 2014  |   Volume 37 - Issue No:52 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
  
   
 
MAM | Media And Advertising
BJP's campaign is dull, drab and quite ordinary: Prathap Suthan
The man who created BJP's India Shining campaign in 2004 doesn't find its current campaign too interesting.
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Celebrate togetherness with Gopal Exotic Elaichi
 
Client:
GCL
 
Product category:
Food and Beverages
 
Agency:
From Here On Communications
 
Storyboard:

A familiar smell holds the power to connect us to particular time and place in our past. It is well said that smells possess the power to please us or make us nauseous.

Keeping this in view GCL, one of the well entrenched groups in tobacco for last seven decades and with a host of tobacco based value added products today unveiled an all-new product the premium 'Gopal Exotic Elaichi'.

Shot at the Bhauji Lad Museum in Mumbai, a visible chemistry between a man and a female tourist work (played by Irfan and Rachel white) is executed like a feature rather than a regular ad film and the story describes the khushboo of the 'Gopal Exotic Elaichi', is such that it makes you come closer to the strangers also.

 
Media used:
Television
 
Production House:
Off Road Films
 
Creative Team:
Gullu Sen, Sahib Wason
 
Purpose of the ad::

The TVC titled 'Khushboo Jo Kareeb Laye' encapsulates vignettes from day-to-day life created into a lovely story of two strangers coming close.

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MAM | Media And Advertising
Leo Burnett wins duties for Adlabs Imagica
It will also be handling the duties for an upcoming yet to be named waterpark brand.
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MAM | Marketing
Priyanka Chopra to continue as Nikon ambassador
The company thinks that the actor appeals to all ages including the youngsters and thus has decided to continue with her as the ambassador.
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IWORLD | ENews
Starsports.com targets 10 mn unique visitors during ICC T-20 World Cup
The sports portal to stream live action with a five-minute delay for free; industry sources expect it to earn around Rs 15-16 crore in ad revenues from ICC T-20 World Cup.
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TELEVISION | TV Channels
IPL Governing Council releases schedule for first 20 matches
 
TELEVISION | TV Channels
Videocon d2h adds Star Sports - 2
 
 
MAM | Marketing
MediaCom India wins at Festival of Media Asia Awards 2014
 
MAM | Media and Advertising
Hakuhodo Percept gets Bhaskar Ghosh on board as National Client Services Director
 
SATELLITES | Satellite Operators
SES reaches 291 million TV homes worldwide, 151 million in Europe
 
TELEVISION | TV Channels
Star World Premiere HD to bring the latest season of "Mad Men" to India
 
TELEVISION | Production House
FremantleMedia to bring 'Benefits Street' to MipTV
 
IWORLD | Video and Demand
Shotformats, today unveils Kaanchi Music APP
 
IWORLD | Social Media
Tips Music crosses 5 million fans on Facebook!
 
TELEVISION | TV Channels
Welcome the summer with Liquid Lounge
 
TELEVISION | Production House
MISO film heralds new Swedish production office with two new commissions
iWORLD | eNews
Starsports.com targets 10 mn unique visitors during ICC T-20 World Cup
 
iWORLD |Social Media
LinkedIn's SlideShare becomes more personalised
 
CABLE TV | Local Cable operators
Jaipur LCOs to form cooperative, set up own headend
 
MAM | Media And Advertising
SET launches Pepsi IPL's 'Come On, Bulaava Aaya Hai' campaign
 
MAM | Media And Advertising
Why bigger agencies net smaller fish?
 
TELEVISION | TV Channels
Viacom18's Rajesh Iyer joins Zee Entertainment as business head
 
TELEVISION | TV Channels
Madras HC restrains Zee Media, News Nation in defamation suit filed by MS Dhoni
  
 
- Ad experts' take on Chevrolet Maddie campaign created by The Herd Films
- Ambush marketing: The high of churning out an ad in less than a day
- Best and Bekaar ads of the last three weeks
Source: Economic Times
   
- Pandora raises fee for ad-free music service
- Tencent Q4 income growth slows on higher ad spend
- TVS Tyres launches new advertising campaign
Source: TOI
   
- Eeksaurus bags the prestigious award for the Best Animated Ad Film (International) at FICCI BAF 2014
Source: India Education Diary
   
- Facebook Tripled Its Share Of The Mobile Ad Market Last Year, But Google Still Dominates [THE BRIEF]n
Source: Business Insider
   
- Political parties go ad crazy as Lok Sabha election inches closer
Source: India Today
   
- RCA eyes revenue growth with merger of Ultra and Prolink brands
- Apple slips while Huawei gains in brand preference survey
Source: CIOL
   
- Viber India ropes in BBH India as creative agency partner
Source: Media Mughals
  
 
- Electronic Arts Splits With WK Media
- Killing Jesus Will Be 4 Hours Long With a Teleplay by the Writer of the Wild Bunch
- Weather Can Predict Whether You Want a Beer
Source: Ad Week
   
- Paddy Power Oscar Pistorius 'money back if he walks' ad broke rules and brought UK advertising into disrepute, ASA finds
Source: Independent
   
- That Amazing Tesla Video Was Made by Recent College Grads For $1,500
Source: Ad Age
   
- Local family's photo project turns into national ad campaign
Source: Komo News
   
- Coca-Cola denies its 'You're On' campaign is about the other coke
Source: Biz Journals
   
- Y&R Named China's Leading Influential Ad Agency, Soars up Creative Rankings
Source: Broadway World
   
- Report: Google's Mobile Ad Prices Now On A Steep Rise
Source: Forbes
   
- Global Mobile Ad Spend Jumped 105% In 2013, On Track For $31.5B In 2014 Led By Google, Says eMarketer
Source: Tech Crunch
  
   
MOVIES | Hollywood
'Lost in Translation' director to helm 'The Little Mermaid'
Sofia Coppola is in negotiations to adapt the classic Disney animated film based on Hans Christian Anderson's story for the silver screen.
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MOVIES | Hindi
Nagesh Kukunoor makes a mark with 'Lakshmi'
The director, who was panned for almost all his films after 'Iqbal', is getting rave reviews for is recently released movie.
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