The TV Commercial which will be aired across broadcast channels has been innovatively shot to capture slice-of-life situations in the lives of people through a literal focus on the footwear. The film uses a unique technique of following those real life moments by showing the action only from knee down. The situations captured include from the nervous to the dramatic to the adventurous, including a group of students eagerly looking at their exam results, colleagues watching a cricket match in office and a group of young girls enjoying their 'day out.'

The campaign's "waist down" TVC treatment captures how the shoe line’s range covers the gamut of shoes from business indoors to comfortable outdoors.

To emphasize on fashion and comfort, the two most appealing characteristics of Bata Shoes