14 March 2014  |   Volume 37 - Issue No:49FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
  
   
 
REGULATORS | I&B Ministry
Ad cap hearing adjourned to 6 May
The Delhi HC adjourned the hearing as NBA wanted more time to filed a rejoinder to the reply by the government
continue reading...
 
 
 
 
Arise guarantees on its inventers
 
Client:
Arise India
 
Storyboard:

The latest series of TVCs showcase how people can state an
example of an Arise inverter as a perfect example of guarantee.

The TVC shows a grandmother blessing a newly-wed couple to have a
great married life and have a son when the groom asks what is the
guarantee for that. The old lady then tell him that if you want a
guarantee that get an Arise inverter..

 
 
Product category:
Consumer
 
Agency:
Percept / H Advertising
 
Media used:
Television
 
Production House:
Show and Tell Productions
 
Creative Team:
Jayant Bedi
 
Purpose of the ad:

To let the consumers know that the inverters are of
such high quality that they out-run guarantee period.

  Watch the video
 
 
 
TECHNOLOGY | Hardware
China's Shenzhen Coship plans to set up STB making unit in India
Shenzhen Coship says the capacity of the proposed unit would be 2.5 lakh STBs a month.
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CABLE TV | Multi System Operators
Case by MSOs challenging Entertainment Tax to be heard on 27 May by DHC
The HC said that the stay order issued earlier in January to multi-system operators in entertainment tax will continue.
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SPECIALS | Event Coverage
Regional audiences are not second class
Two big regional broadcasters and two big production houses got together to discuss 'TV content ecosystem: Adapting and amalgamating the regional and the national' at FICCI Frames 2014.
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TELEVISION | TV Channels
Endemol inks deal with Turner International for New Mr.Bean animated series
 
IWORLD | Video On Demand
Celebrate Holi with Sony LIV's Digital Pichkari!
 
TELEVISION | TV Channels
Nickelodeon to inspire kids to save the planet through 'The Big Help'
 
MAM | Marketing
DS Group celebrates 'goodness of humanity' with Priyanka Chopra
 
TELEVISION | TV Channels
'Innovating for a Better Tomorrow' with Brahmos Aerospace & Akshaya Patra
 
TELEVISION | TV Channels
Who will be the next PM?
 
DTH | DTH Operator
DTH operators wooing subscribers into HD
 
TELEVISION | TV Channels
Star Plus gains big in TAM week 10
 
REGULATORS | I&B Ministry
I&B in talks with ISRO to resolve transponder issue: Bimal Julka
 
REGULATORS | TRAI
"Broadcasters still haven't got the benefit of digitisation"
 
TELEVISION | TV Channels
It's a terrible problem to have - being number 1 and 2 in your space: Mark Eyers
 
SPECIALS | Event Coverage
Arnab Goswami's brand of journalism is infotainment, says NDTV's Vishnu Som
 
TELEVISION | TV Channels
IPL 7 to be held in UAE, Bangladesh & India from 16 April to 1 June
 
 
  
 
-Magicbricks Gives You 'Vulture Vision' To Help Find The Right House
-Pinterest Will Begin To Fill Up With Paid Advertising In As Early As Q4
Source: Business Insider
  
-Google Scraps Its Experiment To Place Ad Banners In Search Results
Source: Tech Tree
  
-Elections to boost print ad revenues by 15-17 per cent
Source: The Hindu Business Line
  
-Mirinda Launches Pagalpanti League, Asks #WhatsYourPagalpanti In New Ad
Source: B2C
  
- Priyanka Chopra endorses Rajnigandha Silver Pearls
Source: Bollywood Mantra
  
- The OOH Conference and Awards on March 20 to reveal the best in Outdoor Advertising
Source: Pitchon Net
 
-Senator Blasts .Sucks as a Generic Top-Level Domain
Source: Ad Week
  
-$700k ad buy hits Mark Pryor on Obamacare
Source: Politico
  
-T-Mobile celebrates 1 year of LTE with new ad campaign aimed at Verizon
Source: Android Guys
  
-Global Ad-Serving Giant Heads for the Cloud
Source: Mobile Marketing Watch
  
-Interactive Video Ad Impressions Up 77 Percent Year-Over-Year
Source: PR News Wire
  
-Agencies line up for Marie Curie ad brief
Source: Campaign Live
  
-How Consumable Brands' TV Ads Performed In 2013
Source: Media Post
  
-Nexstar Broadcasting to Acquire Leading Digital Publishing Platform and Digital Agency in a Strategic Transaction
Source: Business Wire
   
MOVIES | International
Producer Mark Canton to develop superhero film "Warrior Birth of the Sadhu"
Acclaimed Hollywood producer, Mark Canton, and Graphic India, acharacter entertainment company focused on creating superheroes, comics and stories through mobile and digital platforms, announced.
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MOVIES | Hindi
Vir and Kangana - an unusual pair create curiosity
The film Revolver Rani hasn't just created curiosity because of its unusual title but also for its leading star cast.
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