| Client: |
|
VIP Industries | | |
| Storyboard: |
| John Abraham continues to be the brand ambassador.
The entire film is about people wearing backpacks walking or doing
things backwards. John is amused as to why they are walking backwards
when in the end he realizes that the backpacks look so stylish that
people show their backs first. 'back is the new front'. | | |
| |
| Product category: |
| Consumer Industries |
| | | Agency: |
| L&K Saatchi & Saatchi |
| | Media
used: | | Television, Digital, Print, POS | | |
| Production
House: | | Crazyfew Films | | |
| Creative Team: |
| Rahul Nangia, Amit Acharekar, Pradeep Yeragi | | |
| Purpose of
the ad: | |
Launch of Skybags new range of backpacks for
younger TG 16 to 25 years, shift in Skybags imagery from being a
luggage brand, style continues to be core to the brand. |
|
