09 June 2014  |  Volume 39 - Issue No:01 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
MAM | Marketing
After IPL, it's FIFA time for broadcasters, advertisers
Multi Screen Media's Sony Six is prepping up for the mother of all sports tournaments, the 2014 FIFA World Cup.
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HomeShop18’s communication takes the humorous route!
 
   
 
Purpose of the ad:

To strike an instant connect with the viewers around the thought 'Shopping Makes Me Happy.'

 
Storyboard:

The 45-second that HomeShop18 TVC released features Billy, the father cat and Sunny, the son cat, sitting across a table armed with their charm and persuasiveness. They get into a dialogue with the audience where they share the benefits of shopping on HomeShop18's TV channel, website or mobile app. The cats inform about the various product categories and ease of shopping at India's leading digital commerce platform, pretty much like a shop owner would, in a pleasant, witty and humble manner.

 
Creative Team:
Sonal Dabral, Vikram Sengupta
 
Media Used:
Television, Print, Radio, Social Media
 
Agency:
Creativeland Asia
 
Client:
HomeShop18
 
Production House:
Equinox
 
Product category:
E-commerce
   
 
MAM | Marketing
TV content and advanced advertising to dominate NYC TV Week
The inaugural Next TV Awards will be a special feature of the event being organized by Broadcasting & Cable, Multichannel News, and Next TV.
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TELEVISION | TV Channels
News Nation UP/Uttarakhand strengthens sales team
The channel which was launched just before the general elections in February this year, has big plans to stay in the competition
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MAM | Marketing
A tale of a storyteller...
Hetal Adesara, a former employee of indiantelevision.com, has penned her first book, 'Matrimonial Mocktales', loosely based on her own experiences of meeting prospective grooms her conservative...
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TELEVISION | TV Channels
Sony Six launches two shows for 2014 FIFA World Cup
 
TELEVISION | TV Channels
Geo TV blacked out by Pemra
TELEVISION | TV Channels
Telugu version of KBC to go on air from 9 June
 
IWORLD | Over The Top Services
Spuul adds action thriller film "Gunday"
 
TELEVISION | TV Channels
&pictures calls the Twitterati
 
TELEVISION | TV Channels
Sony Six launches two shows for 2014 FIFA World Cup
 
IWORLD | Over The Top Services
Spuul adds action thriller film "Gunday"
 
TELEVISION | TV Channels
Rajdeep Sardesai and Arnab Goswami poles apart on future of journalism
 
TELEVISION | TV Channels
&pictures calls the Twitterati
 
MAM | Marketing
After IPL, it's FIFA time for broadcasters, advertisers
 
MOVIES | Hollywood
Priyanka Chopra's 'Exotic' feat Pitbull hits the 41 million mark
 
MAM | Marketing
A tale of a storyteller…
 
   
 
- WPP arm Bates to acquire business of Temple Advertising
  Source: VC Circle
   
- Pinterest tests do-it-yourself ad tool
Source: TOI
   
- FIFA ad presented by Dr Dre's Beats is sure to psych up fans for #Brazil2014
- Gender stereotyping in Indian recruitment advertising
Source: DNA
   
- Axis Bank launches teaser ad campaign
Source: The Hindu business Line
   
- ASCI banned 68 ads including Cadbury, HUL, Wipro, Heinz, Zydus and CNBC TV18
Source: Money Life
   
- What Does it Take to Burn the Calories in a Coke Can: This Ad Tells Us
Source: NDTV
   
- Etailer Myntra launches 'Live for Likes' branding campaign
Source: Fibre 2 Fashion
   
- Advertisers see jump in reach and rating in IPL
Source: BS
   
- Brazil: why their brand of skilful attacking game is a universal favourite
Source: Hindustan Times
   
 
- Pampers Plans to Ramp Up Global Unicef Campaign With 'Always On' Digital Approach
- PayPal Wants to Make Your Governor's Ball Experience Easier
- Instagram Absolutely Loved This Young Woman's Snowboarding Stunt
Source: Ad Week
   
- Coke urges people to burn off calories equal to one can in new ad
Source: Ani News
   
- Heiner gets early start with ad for Kentucky governor race
Source: The-Messenger
   
- I cappelli piumati incominciano ad invadere Asti: il programma della due giorni
Source: AT News
   
- MENA Advertisers Slow To Warm Up To Mobile Ads
Source: Gulf Business
   
- Gioco d'azzardo, trenta denunce della Finanza ad Agrigento
Source: GDS
   
- Twitter documentary for ad execs to feature ad execs watching Twitter documentary for ad execs
Source: VB
   
- Judge orders Schmidt to pull TV ad about Kieckhefer
Source: RGJ
   
     
 
MOVIES | Hollywood
Priyanka Chopra's 'Exotic' feat Pitbull hits the 41 million mark
The dance number was the first major crossover of the two biggest media industries in the world, Hollywood and Bollywood, representing a combined 4.5 billion fans around the world.
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MOVIES | Hindi
Film soon on legendary actor-politician NT Rama Rao
Titled Mahaganudu, the funds from the film will be donated for the development of the new capital of Andhra Pradesh post-bifurcation.
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