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HomeShop18’s communication takes the humorous route! |
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Purpose
of the ad: |
To strike an instant connect
with the viewers around
the thought 'Shopping
Makes Me Happy.'
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Storyboard: |
The 45-second that HomeShop18
TVC released features
Billy, the father cat
and Sunny, the son cat,
sitting across a table
armed with their charm
and persuasiveness. They
get into a dialogue with
the audience where they
share the benefits of
shopping on HomeShop18's
TV channel, website or
mobile app. The cats inform
about the various product
categories and ease of
shopping at India's leading
digital commerce platform,
pretty much like a shop
owner would, in a pleasant,
witty and humble manner.
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Creative Team: |
Sonal Dabral, Vikram Sengupta |
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Media Used: |
Television, Print, Radio, Social Media |
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Agency: |
Creativeland Asia |
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Client: |
HomeShop18
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Production
House: |
Equinox |
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Product
category: |
E-commerce |
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MAM
| Marketing |
A
tale of a storyteller... |
Hetal
Adesara, a former employee of
indiantelevision.com, has penned
her first book, 'Matrimonial Mocktales',
loosely based on her own experiences
of meeting prospective grooms
her conservative...
continue
reading... |
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