6 June 2014  |  Volume 38 - Issue No:99 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
MAM | Media And Advertising
Bates CHI&Partners to acquire Temple Advertising
Srikanth VS will take upon the responsibility of CEO while Manmohan Anchan will take charge as CCO of Bates CHI&Partners in India.
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Rohit Bal creates style for Linen Club
 
   
 
Creative Team:
Sonal Dabral, Vikram Sengupta
 
Storyboard:

The execution of the TVC focuses on characterizing the consumer as a person who takes distinction and superiority for granted and therefore, an individual pushing the boundaries of brilliance and always aspiring beyond. This individual was embodied in the form of Rohit Bal, one of India's leading fashion designers.

The television commercial underlines a heightened sense of the aesthetic and promulgates the yearning for a life par excellence, fuelled by the exemplary standards set by linen. To give it even more meaning, all the situations visualized revolved around Nature as linen itself is a natural fabric.

 
Agency:
DDB Mudra Kolkata
 
Client:
Linen Club
 
Production House:
Kailash Picture Company
 
Product category:
Apparel
 
Purpose of the ad:

To move beyond creating just awareness around the attributes of linen to establishing Linen Club as the preferred brand of choice among users in the premium fabric segment.

   
 
MAM | Media And Advertising
Micromax brings on board Sanjay Kapoor as chairman
The development reflects Micromax's vision of stepping up to the next phase of growth of the company.
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MAM | Marketing
MIB marks World Environment Day on social media
Union Minister for Environment and I&B Minister Prakash Javadekar was seen pledging on digital platforms rather than traditional print media
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TELEVISION | TV Channels
Synopsis of Laundry Products Advertising on TV during Jan - Dec 2013
Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan - Dec 2013
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TELEVISION | TV Channels
Reliance Industries announces schedule for open offer
 
TELEVISION | TV Channels
Shareholders approve Zeel's acquisition of DMCL's media business undertaking
 
TELEVISION | TV Channels
Midem 2015 launches new initiatives and moves to summer time
 
TELEVISION | TV Channels
Movies Now features back to back trilogies of Hollywood's biggest blockbuster franchises
 
MAM | Marketing
Milestone Brandcom Takes GoaFest by Storm as it Picks up 9 Awards!
 
TELEVISION | TV Channels
Times TV Network and DuPont The Power of Shunya bags DMAi and Goafest Awards
 
TELEVISION | TV Channels
BARC selects Prime Focus Technologies for play-out monitoring service
 
TELEVISION | TV Channels
SAP Analytics drives KKR to lift Pepsi IPL 2014 trophy
 
MAM | Media And Advertising
Digital movie marketing takes centre stage at Media Abby’s 2014
 
Cable TV | Multi System Operators
Arasu should be given DAS licence, Jayalalithaa tells Modi
 
Cable TV | Multi System Operators
Kolkata MSOs to increase channel package rates
 
TELEVISION | TV Channels
Life OK beats Colors, registers third spot
 
TELEVISION | TV Channels
NBA gets a regional competitor
 
   
 
- WPP’s Bates CHI & Partners buys assets, business of temple ad
- Sony sits pretty on FIFA world cup 2014 ad inventory, inks deals with Hero Moto, Xolo, MS, Havells
  Source: ET
   
- Newest Apple iPhone ad builds up fitness buzz for upcoming HealthKit
Source: First Post
   
- Yandex expands e-commerce operations as ad growth slows
Source: TOI
   
- Why was Virat Kohli’s ad toned down?
Source: Deccan Chronicle
   
- Multi-Screen Media spares no effort to promote Fifa World Cup
- Pinterest adds self-serve advertising as business model matures
Source: lLve Mint
   
- Michigan Democrats Release 'Seinfeld' Parody Ad
Source: BI
   
- Apple distances itself from TBWA/Chiat/Day and Media Arts Lab, starts creating more TV ads in-house
Source: BGR
   
- Goa Marketing Philosophy. Invented Here.
- Bates CHI & Partners to acquire business of Temple Advertising
Source: THBL
   
- E-cigarette advertisers target youth as FDA values lost pleasure
Source: NVO News
 
- Game of Thrones Is the Most Popular Show on HBO, Ever
- Facebook Video Ad Tools Hold Promise for Targeted Views
- Listerine's World Cup Newsroom Will Turn Social Posts Into Ads
- Husband-and-Wife Media Shop Seeks Outsized Results
Source: Ad Week
   
- Online pirates thrive on ad dollars
Source: News.com
   
- Congressional candidate responds to attack ad
Source: WPTZ
   
- GOP group buys TV time in New Mexico to air ad
Source: Scsun
   
- Twitter buys Namo Media mobile ad firm
Source: SF Gate
   
- BYU AD added to NCAA selection committee
Source: First Coast News
   
- Apple's New iPhone Ad Is All About Wearables
Source: Mashable
   
- Pinterest to Pursue Long-Tail Ad Dollars With Self-Serve Auction
- Yieldbot Raises $18 Million to Advance Search-Style Display Buying
Source: Ad Age
   
- Rihanna's ad isn't just 'sexual' - it's 'unattainable sexual '
Source: SMH
     
 
MOVIES | Hollywood
International actors expected to line-up at the Shanghai International Film Festival
A stellar collection of international movie celebrities are expected to attend this year's Shanghai International Film Festival's red carpet ceremonies.
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MOVIES | Hindi
Seven entries from India including one feature film make it to Apollo Award final list
While 'Kai Po Che!' has been shortlisted for Colour Grading for Merzin Tavaria and Paresh Acharya of Prime Focus, Discovery Communications India makes it to the list for Cinematography.
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