The execution of the TVC
focuses on characterizing
the consumer as a person
who takes distinction
and superiority for granted
and therefore, an individual
pushing the boundaries
of brilliance and always
aspiring beyond. This
individual was embodied
in the form of Rohit Bal,
one of India's leading
fashion designers.
The television commercial underlines a heightened sense of the aesthetic and promulgates the yearning for a life par excellence, fuelled by the exemplary standards set by linen. To give it even more meaning, all the situations visualized revolved around Nature as linen itself is a natural fabric.
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