3 June 2014  |  Volume 38 - Issue No:96 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
MAM | Marketing
KKR and e-commerce sites win IPL 7
The online sector leveraged the tournament the most this season, feel experts.
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Scarecrow ropes in a dog to open eyes
 
   
 
Creative Team:
Manish Bhatt, Raghu Bhat, Kapil Tammal, Sarvesh Raikar, Pervin Bhesania
 
Agency:
Scarecrow Communications
 
Storyboard:

The film titled ‘Dog’ revolves around a dog’s heart-rending love-hate relationship with his old master,Feroze. First, he laments how the old man loves to sit at home on Sundays, while he loves to swim through the waves and check out bitches. How Feroze treats him like a ‘remote-controlled car’, constantly throwing commands. How he is irritated when Feroze cleans his (dog’s) ears forwax. You start feeling for the playful dog who is trapped in an insipid life.

But as he cribs, suddenly, his love for Feroze takes over. He admits that deep down, Feroze loves him. He knows in the absence of Feroze’s son (who is living abroad), he is his sole companion. Overcome with emotion the dog dashes back to the house.

Cut to we see the dog out on a walk with Feroze. The stick in Feroze’s hand reveals he is blind.

 
Client:
Eye Bank Association of India
 
Production House:
Candid Creations
 
Product category:
Public service
 
Purpose of the ad:

To find the next compelling story that will have the power to reach many and convert them into eye donors, without needing much media spend

   
 
MAM | Media And Advertising
ZenithOptimedia gets a new CEO and managing partner
Dnyanada Chaudhari and Prasanna Kulkarni join the agency as Satyajit Sen and Navin Khemka quit.
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MAM | Media And Advertising
V-Guard's appoints RAPP India as its digital agency
The agency's mandate will be to plan strategic initiatives for the company on digital while managing its end-to-end digital and social media presence.
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TELEVISION | TV Channels
Chrome Data: Music reigns supreme in week 22
Sony Mix sustained its numero uno position in the genre.
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TELEVISION | TV Channels
Shekhar Gupta quits Indian Express after 25 years in two stints
 
TELEVISION | TV Channels
DD to telecast a rare tale of Indian compassion for Europeans during World War II
 
TELEVISION | TV Channels
Doordarshan EPG to be carried by all DTH platforms and DD Direct Plus
MAM | Marketing
Star India outshines with 14 metals at the GoaFest 2014
 
MAM | Media And Advertising
Tangerine Digital launches Analytics Driven Content Solution for FMCG Industry
 
MAM | Media And Advertising
Whirlpool of India appoints Integral PR as its new communications partner
 
TELEVISION | TV Channels
'India's Raw Star' - Yo Yo Honey Singh begins the hunt for the next music sensation
 
TELEVISION | TV Channels
National Geographic Channel and FOX Traveller win big at PromaxBDA 2014
 
TELEVISION | TV Channels
Finally, Rajdeep Sardesai too sends out email to team at Network18
 
TELEVISION | TV Channels
'India's Raw Star' - Yo Yo Honey Singh begins the hunt for the next music sensation
 
TELEVISION | TV Channels
MSM launches www.LIVSports.in
 
TELEVISION | TV Channels
Doordarshan EPG to be carried by all DTH platforms and DD Direct Plus
 
TELEVISION | TV Channels
Act of removing LS TV CEO by caretaker speaker unconstitutional: Mishra
 
TELEVISION | TV Channels
National Geographic Channel and FOX Traveller win big at PromaxBDA 2014
 
MAM | Media And Advertising
Whirlpool of India appoints Integral PR as its new communications partner
 
   
 
- EY to audit BJP's ad campaign expenses; party to submit report to EC
  Source: ET
   
- Kangana seduces, looks gorgeous in Tanishq ad
Source: India TV News
   
- Parineeti Chopra's brother turns AD for DAAWAT-E-ISHQ
Source: in..Yahoo
   
- What's the most famous ad in Apple history?
Source: VOX
   
- We are looking beyond Creative at the Abby: Pratap Bose
Source: DNA
   
- E-cig advertising seen by U.S. youth on the rise
Source: In.Reuters
   
- The Small Business Guide to Local Advertising
Source: Promotion World
   
- Alokananda Chakraborty: Goafest - Get your act together
- After hitting a six in IPL, Sony channels eye big sponsors for FIFA World Cup
Source: BS
   
- Top-level changes at ZenithOptimedia
Source: Campaign India
 
- Networks Are Writing Discounted C7 Deals, But Not Everyone's Biting
- Kargo, Moat Serve Mobile Video Metrics
- Nike Inches in on Adidas' World Cup Social Turf
- The Young Turks/AmEx Film Deal Makes Movie Watching 'Democratic'
Source: Ad Week
   
- Why Ad Tech Stocks Are Going South
Source: WSJ
   
- Broadcast Nets Strike C7 Ad Deals in Big Upfront Sales Win
Source: Variety
   
- Ronaldo World Cup Ad Going Global Shows Web Trumping TV
Source: Bloomberg
   
- Adidas advert featuring Lukas Podolski, Diego Costa, Arjen Robben and Dani Alves gripping a cow's heart criticised by animal rights groups
Source: Dailymail
   
- The AIDA Principle: Roadmap For A Lot Of Great Advertising
Source: Forbs
   
- Amazon tests boundaries for advertising toys online
Source: Marketing Pilgrim
   
- Complaints over Asians in advertising dismissed
Source: NZ herald
   
- The Needle: Fringe Advertising
Source: Washington Citypaper
     
 
MOVIES | Hollywood
Jane Fonda grounds Tina Fey, Jason Bateman in the first This is Where I Leave You trailer
Tina Fey, Jason Bateman and Jane Fonda star in this ensemble family comedy drama based on Jonathan Trooper’s bestselling book.
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MOVIES | Hindi
A dark week for 'Citylights' at BO
A purportedly black film that is aimed at awards, proves to be poor at box office. It collects a meagre Rs 3.25 crore
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