|
|
| Client: |
| Reebok |
| |
| Agency: |
|
DDB MudraMax
|
| |
| Product
Category: |
|
Retail |
| |
| Creative
team: |
|
Sandeep Mishra, Sanjay Kumar, Sonali Mittal, Goldy Bhutt |
| |
|
| Purpose
of the ad: |
| To showcase the shoe technology in a very dynamic way and to incorporate the working of a Jet engine with the shoe in a single frame. |
| |
|
|
| Storyboard: |
|
DDB MudraMax used LED screens in all store windows and created a state of the art video which showcased the working of the Jet Engine and combined it with the shoe technology.
The campaign has launched across 100+ stores in all major cities in India. To make consumers aware about the new technology media type used is Window, Launch Zone, FW Wall, etc.
|
|
