18 June 2014  |  Volume 39 - Issue No:08 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
MAM | Marketing
Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals
Campaigns by O&M, JWT and 22 Feet Tribal Worldwide make it to the Cyber Lions shortlist.
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Samsung's communication push for its UHD television
 
   
 
Media Used :
Television
 
Agency:
CHI & Partners
 
Creatives:
Micky Tudor and Monty Verdi
 
Agency Producer:
Matt Cresswell
 
Production Company:
Park Pictures & Ruskin Films NZ
 
Director:
Nathan Price
 
Production Company Producer:
Stephen Brierley
 
DOP:
Ginny Loane
 
Editor:
Jonno Woodford Robinson @ Fusspot (NZ) and Paul Hardcastle @ Trim London
 
VFX:
MPC
 
VFX Producer:
Philip Whalley
 
VFX EP:
Tim Phillips
 
VFX Supervisor:
Franck Lambertz
 
CG Supervisor:
Carsten Keller
 
Grade:
MPC
 
Colourist:
Jean-Clément Soret
 
Client:
Samsung
 
Purpose of the ad:

To promote Samsung's curved UHD television, MPC and CHI join forces to make an epic ad delivered entirely in 4K and directed by Park Picture's Nathan Price.

Making of MPC's VFX team, led by Franck Lambertz and Carsten Keller, extended the purpose built coliseum, replicated the braying crowd and created the wide shot completely in CG. MPC's pioneering technology and engineering departments re-worked parts of the pipeline in order work at three different resolutions and frame rates simultaneously: HD, Ultra HD 25P and Ultra HD 60P.

The cinematic opening wide shot was developed from a series of concept drawings by MPC's in-house team. Initially using matte painting, the scene was then built up in CG, incorporating intricate details. The crowd is a combination of in-camera plates, 3D crowds and additional detailed matte painting.

Following a detailed 3D pre-vis and concept drawings, the shoot took place in New Zealand where the production team built part of the coliseum. MPC's 3D team then built the remainder of the structure using Nuke.

Director Nathan wanted as much of the action to be captured in-camera as possible, which required a huge cast and crew. MPC utilised proprietary crowd replication technology, Alice to take the 200 extras and build up a crowd of over 10,000 in the wide shot. Close up crowd shots were shot as HD plates and built up into the scene.

   
 
MAM | Marketing
Cannes Lions: McCann, BBH India, O&M enters Design shortlist
On the other hand in Radio category JWT India, McCann and O&M have been shortlisted.
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MAM | Marketing
Cannes Lions 2014: India grabs 6 Lions in PR & Direct
On the other hand, it has been a no show for India in Creative Effectiveness and Promo & Activation Lions.
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MAM | Media and Advertising
LinTeractive adds Dabur Healthcare & Foods to its kitty
Some of the company's leading products that will be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit.
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REGULATORS | I&B Ministry
I&B asks TV channels to show censor certificates before airing movie trailers
 
TELEVISION | TV Channels
Da Vinci partners with Fourth Dimension for ad sales
TELEVISION | TV Channels
ET Now completes 5 years of covering business news
 
TELEVISION | TV Channels
SES and EBU Broadcast 2014 FIFA World Cup in Ultra HD
 
TELEVISION | TV Channels
DD India broadcasts its game-changing show Main Kuch Bhi Kar Sakti Hoon to over 50 countries
 
TELEVISION | TV Channels
Brazilian Coach Luiz Felipe Scolari leaps ahead in online popularity;emerges as the most searched coach on Google
 
TELEVISION | TV Channels
Comedy Central represents India with 13 awards at Promax BDA World in New York
 
TELEVISION | TV Channels
The 'Powerpuff Girls' soar again!
 
TELEVISION | TV Channels
Zee to go the whole hog on Zindagi
 
TELEVISION | TV Channels
We will launch more channels in next one year: Rajesh Kaul
 
TELEVISION | TV Channels
MSM sub-licenses FIFA World Cup to Seven3Sports
 
TELEVISION | TV Channels
Taj Television to act as agent for Zee, Turner and Ten Sports
 
TELEVISION | TV Channels
Sunita Sahay joins Prasar Bharati as media interlocutor
 
TELEVISION | TV Channels
Does 'finite' spell death for long sagas?
 
MOVIES | Hindi
Movies go unnoticed this week at BO
 
   
 
- This Hilarious 'Banned' Mustard Ad Is Actually A Fake [THE BRIEF]
- Durex Makes Fun Of Overly Dramatic Soccer Players In A New Ad
- Fiat's New Ad Features Horse Heads And Robots, And It's Made Entirely Out Of GIFs
  Source: BI
   
- Two spoons of dal and a grandmom that won't give up: O&M's new ad
Source: First Post
   
- Suzuki rolls out ad campaign for 110 cc scooter Let’s
Source: THBL
   
- Miranda Kerr flaunts hot body in sexy new bike ad
Source: India Today
   
- Facebook challenges TV for brand dollars with smarter campaigns
- HUL's Kan Khajura Tesan bags three golds at Cannes
Source: ET
   
- World Cup helps global advertising to expand
Source: Finantial Express
   
- Mobile Engagement Study Reveals Moments-based Advertising Increases Purchase Intent
Source: Business Wire India
   
- RPT-Facebook challenges TV for brand dollars with smarter campaigns
Source: In.Returns
 
- Whybin\TBWA Cashes In With Outdoor Grand Prix for Fabulous GAYTMs
- FCB Basks in the Sun With Mobile Grand Prix for Nivea's Beach Bracelet
- Jamba Juice Goes Green
- San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program
Source: Ad Week
   
- National press ad revenue forecast to fall below £1bn in 2014
Source: The Guardian
   
- Kendall Jenner Stars In Givenchy Campaign: See Her First Fashion Ad
Source: Hollywood Life
   
- Nivea Ad That Turns into a Kid-Tracker Wins Mobile Grand Prix
- Tumblr Ads to Start Running on Yahoo Sites
Source: Ad Age
   
- Surprise! Twitter Ad Partnership Research Says Twitter Ads Are Great (And Boost Sales).
Source: Recode
   
- CMO Today: Ad Companies Try To Poach Talent at Cannes
Source: WSJ
   
- Russian ad campaign targets Paraguay’s most important beef market
Source: Survival International
   
- Fiat's New Ad Campaign Is Horrible, Again
Source: Jalopnik
     
   
MOVIES | Hollywood
Documentary on Francois Truffaut's 'Cinema according to Hitchcock' to be produced
Bridget Jones' Diary actor was present at the SIFF where he told the audience about his new film, The Rewrite ...
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MOVIES | Hindi
Big B sponsors coaching of women athletes for Commonwealth, World Championship and Asian Games
The megastar has sponsored women athletes Ayonika Paul and Pooja Ghatkar, as part of the Medals4India campaign initiated by the NGO Olympic Gold Quest.
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