To promote Samsung's curved
UHD television, MPC and
CHI join forces to make
an epic ad delivered entirely
in 4K and directed by
Park Picture's Nathan
Price.
Making
of MPC's VFX team, led
by Franck Lambertz and
Carsten Keller, extended
the purpose built coliseum,
replicated the braying
crowd and created the
wide shot completely in
CG. MPC's pioneering technology
and engineering departments
re-worked parts of the
pipeline in order work
at three different resolutions
and frame rates simultaneously:
HD, Ultra HD 25P and Ultra
HD 60P.
The
cinematic opening wide
shot was developed from
a series of concept drawings
by MPC's in-house team.
Initially using matte
painting, the scene was
then built up in CG, incorporating
intricate details. The
crowd is a combination
of in-camera plates, 3D
crowds and additional
detailed matte painting.
Following
a detailed 3D pre-vis
and concept drawings,
the shoot took place in
New Zealand where the
production team built
part of the coliseum.
MPC's 3D team then built
the remainder of the structure
using Nuke.
Director Nathan wanted as much of the action to be captured in-camera as possible, which required a huge cast and crew. MPC utilised proprietary crowd replication technology, Alice to take the 200 extras and build up a crowd of over 10,000 in the wide shot. Close up crowd shots were shot as HD plates and built up into the scene. |