16 June 2014  |  Volume 39 - Issue No:06 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
MAM | Media And Advertising
We are very choosy when we hire people: Gaurav Hirey
GroupM South Asia chief talent officer shares the secret ingredients which help organisations leverage their most important resource.
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Dove showcases #RealDadMoments
 
   
 
Agency:
Davie Brown Entertainment
 
Product category:
FMCG
 
Storyboard:

The digital campaign riffs off the idea that dads want to come out of the stereotypical image and get credits for changing diapers, making dinner and consoling heartbroken teens.
 
Client:
Unilever
 
Media Used :
Digital
 
Purpose of the ad:

While the roll out of this campaign looks a branding effort for father’s day, Dove is looking at encouraging spouses to buy Men+Care.
   
Watch the Video
 
MAM | Marketing
Football is a game not be spoken, but seen: Vinit Karnik
With media hype created around FIFA and ISL, it will help promote football at the grass root level feels the GroupM ESP national director - Entertainment, Sports & Live Events.
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MAM | Marketing
Cannes Lions 2014: Havas, O&M, Gometry make it to Promo & Activation shortlist
Campaigns for Child Survival India, The Akanksha Foundation and HUL have qualified for the final round of judging.
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MAM | Marketing
Cannes Lions 2014: McCann & Ogilvy in Direct Lions shortlist from India
'Share My Dabba' campaign fetched McCann two shortlists. Oglivy’s 'Cleft to Smile' campaign too made it to the finals.
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MAM | Media And Advertising
Are brands ready to ride on Mumbai Metro?
 
MAM | Media And Advertising
Sonal Dabral to mentor 'See It Be It' session at Cannes Lions
MAM | Marketing
Taj A Flavor of Darjeeling – Taj’s richest flavor
 
TELEVISION | TV Channels
Zee Cinema clean sweeps at the Global PromaxBDA Awards
TELEVISION | TV Channels
Times Television Network, TheOneAlliance terminate distribution alliance
 
TELEVISION | TV Channels
Focus Odisha seeks to be a differentiator
 
MAM | Media And Advertising
We are very choosy when we hire people: Gaurav Hirey
 
TELEVISION | TV Channels
Zee Cinema clean sweeps at the Global PromaxBDA Awards
 
TELEVISION | TV Channels
DC Entertainment: The superhero of television
 
TELEVISION | TV Channels
Channel Eight exits Aakash Aath
 
TELEVISION | TV Channels
Broadcasters may earn up to $4 billion from World Cup: Deloittes
 
   
 
- Father’s Day 2014: Google Glass ad focuses on the father-kid relationship
  Source: BGR
   
- Kajol's shoots for a detergent ad
Source: Pinkvilla
   
- Facebook Introduces New Ad Feature
Source: Your Story
   
- Father's Day Special: A look at some dads in TV ads
Source: Mid Day
   
- Men all over the country protest to ban “Men Will Be Men” advertisements
Source: Faking News
   
- Global advertising to expand this year helped by World Cup
Source: In.Reuters
   
- Axis Bank introduces Deepika Padukone as brand ambassador
Source: TOI
   
- There are no plans to shelve the Envies: Piyush Pandey
Source: BS
   
- Idea Cellular ad on Pashmina: ASCI upholds JK’s complaint
Source: Greater Kashmir
 
- Univision Is for Sale for $20 Billion
- Doner Reclaims ADT's Creative Business
- 3 Reasons McDonald's World Cup Has Already Been Memorable
Source: Ad Week
   
- Xbox One Users Bemused by Aaron Paul’s Latest Ad
Source: Viralglobal News
   
- Oscars of the ad world kicks off
Source: USA Today
   
- Dre Lures Soccer Stars as Ad Firms Become Filmmakers
Source: Bloomberg
   
- Now Ad Tech World is Taking On Cannes
Source: WSJ
   
- Vanderbilt AD David Williams is no fuss, all focus
Source: Ten Nessean
   
- Ad agencies rule again as Australia grabs ten PR Lions nominations
Source: Mumbrella
   
- Startup Behind Craigslist 'Girl Friday' Ad Claims They Were Going For A 'Mad Men' Feel
Source: Bustle
     
   
MOVIES | Hollywood
The Avengers' Loki set to dawn a country star's hat in new biopic
The Avengers star is set to lead Marc Abraham's I Saw the Light
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MOVIES | Hindi
Sydney Filmfest to screen two Indian films on lonely housewives
The Festival which commenced on 4 June, will also show Pan Nalin's Faith Connections and Richie Mehta’s Siddharth in different sections.
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