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The zestful life loving campaign is launched at a time when Fiat has strengthened its position as one of the fastest growing brands in India.
"Hello Life" in inspired by the Italian way of life. They are people who live life intensively, passionately and without reservation. At work or at play, they extract everything, from every moment, which is their genius. They never compromise with life, which is theirs to live fully, without restraint, and without regrets. Pharrel William's "Happy" serves as the most appropriate composition that depicts the mood of the campaign and is used as the background score for the television commercial. |
