12 June 2014  |  Volume 39 - Issue No:04 FacebookTwitterYouTubeYouTube
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REGULATORS | TRAI
TRAI issues consultation paper on tariff for commercial subscribers
Stakeholders have been asked to give their views by 27 June at the latest.
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Whirlpool banks on freshness quotient!
 
   
 
Agency:
FCB Ulka (Delhi)
 
Client:
Whirlpool
 
Media Used:
Television
 
Storyboard:

The creative idea behind Whirlpool's new TVC is to celebrate a new way of enjoying freshness through sounds. With a catchy beat and interplay b

 
Product category:
Electronics
 
Creative team:
Sanjay Sharma, Abhijeet Ray, Bharat Sharma, Gaurangi Mathur
 
Production House:
Genesis Films
 
Purpose of the ad:

To come up with a new way of looking at freshness.

   
 
MAM | Media And Advertising
Ignitee Digital launches Social IQ
The integrated business framework will deliver 25 end-to-end social use cases.
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MAM | Media And Advertising
Vdopia appoints Daniel Ahiakpor as VP, business development
He will be responsible for striking and developing key publisher and mobile-app partnerships for the company.
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TELEVISION | TV Channels
Anthems to raise football fever
Soft Drink Advertising accounted for 18% growth during Jan - Dec 2013 in comparison with Jan - Dec 2012
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TELEVISION | TV Channels
Zindagi campaign breaks the story-telling code
 
TELEVISION | TV Channels
Sony bets big with Big B's 'Yudh'
TELEVISION | TV Channels
Reliance foundation and NBA launch project to install basketball hoops in schools
 
IWORLD | Video on Demand
Networkplay Unveils VideoPlay
 
TELEVISION | TV Channels
LEADER TALK with Leander Paes & Aditya Ghosh
TELEVISION | TV Channels
Sony Six gets ready to score with FIFA World Cup
 
TELEVISION | TV Channels
"At Life OK, we want to break the rules"- Ajit Thakur
 
MAM | Marketing
Internet advertising to surpass TV by 2018: PwC report
 
MAM | Media And Advertising
After Pops, exits continue at Leo Burnett
 
iWORLD | ENews
Content marketing most tightly integrated with Search Engine Optimisation: Study
 
MAM | Media And Advertising
Brands need to be honest, says Digital Law & Kenneth’s Anil Nair
 
TELEVISION | TV Channels
World Cup fever kicks off with MOVIES NOW
 
   
 
- Apple creating ad agency, to hire 1,000: Report
- SingTel buys mobile ad firms to boost online business
  Source: TOI
   
- Safe Driving: Volkswagen ‘Eyes on the Road’ ad shocks unsuspecting moviegoers!
Source: India.com
   
- There's A Misleading Statistic In The Middle Of Coke's New Campaign About Calories
Source: BI
   
- HC admits winding up petition against Yash Birla company
Source: Mumbai Mirror
   
- New guidelines for fairness advertisements: Don't show bias on basis of skin colour, say ASCI
- Singapore Telecom acquires mobile advertisers to boost digital business
Source: ET
   
- Is the fairness industry ready for a revamp?
Source: Pitchon Net
   
- Vdopia appoints Daniel Ahiakpor as VP, business development
Source: VC Circle
   
- Lessons From Narendra Modi’s Media Campaign
Source: WSJ.India
   
- Apple says no to incentivized ad watching and social sharing in App Store crackdown
Source: PC World
 
- TBWA Will Create Global Ads for Sotheby's
- MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool
- Lowe's Tests 3D Technology Booths
- Robert Rodriguez Does Everything From Programming to Sound Editing at El Rey Network
Source: Ad Week
   
- Vype e-cigarette ad campaign banned
Source: The Guardian
   
- Tamara Johnson election ad 'shocks' Anishinabek Nation
Source: CBC
   
- AppNexus CEO Brian O’Kelley Talks Ad Tech Challenges
- Ad Buyers Sure Love Vice, But Are Torn About its Valuation
- Hungary Adopts Tax on Advertising Revenue
Source: WSJ
   
- Ontario election enters Batman mode: Liberals apologize for ads depicting Hudak as hospital-destroying Joker
Source: National Post
   
- Only 20% of Minister’s 311 board appointments used the public advertising process
Source: Irish Times
   
- Still Can't Figure Out How Programmatic Advertising Works? Watch This Video
Source: Forbes
   
- Ad campaign shines light on long-term unemployed
Source: Chicago Tribune
     
   
MOVIES | Hollywood
Jim Carrey and Jeff Daniels reprise their classic roles in 'Dumb and Dumber To' trailer
Lloyd and Harry return to get you rolling on the floor laughing with the new Dumb and Dumber To trailer.
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MOVIES | Hindi
PVR Director's Rare and HumaraMovie come together to launch 'Shuruaat'
The winning entries from the film festival Shuruaat will be screened at PVR cinema.
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