09 July 2014  |  Volume 39 - Issue No:21 FacebookTwitterYouTubeYouTube
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SPECIAL | Event Coverage
Government should address the long-pending insurance bill: Sanjay Tripathy
HDFC Life senior executive VP marketing pens down five requests to FM from this Budget that he thinks will boost growth in the life insurance industry.
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Snapdeal declares its End of Season sale!
 
   
 
Client:
Snapdeal
 
Agency:
FCB Ulka
 
Product Category:
e-commerce
 
Production House:
Chrome Pictures
 
Purpose of the ad:
To highlight the End of Season Sale at Snapdeal.com which enables consumers to save on some of the biggest fashion brands in the industry.
 
Creative Team:
KS Chakravarthy, Sachin Das Burma, Anurag Bhalla, Mukesh Sablania, Bipin Bist, Himanshu Saxena, Avinash Chauhan
 
Storyboard:

The TVC shows the protagonist (played by actor Pulkit Samrat) having a nightmare about his girlfriend on a shopping spree, at his cost, of course. He wakes up to realise that he was only dreaming and takes solace in the fact that saving on top fashion brands is still in his hand, courtesy the 'End of Season Sale' on snapdeal.com.

 

   
 
MAM | Media And Advertising
Sir Martin Sorrell shares 10 trends shaping the global ad business
WPP's founder and CEO on social media shared his views on the trends identifying the global marketing service industry. .
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MAM | Marketing
#LikeAGirl, is not an abuse
Indian creative fraternity talks on how much did P&G's #LikeAGirl campaign touch their hearts and the challenges of being creative on digital.
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MAM | Marketing
Russia to ban ads on C&S pay-TV channels
The ban which is yet to find the final clearance from the President will become effective from 1 January 2015.
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MAM | Marketing
Nielsen's seven-step Media Compass
 
MAM | Media And Advertising
IntelliGrape signs up with DataStax Partner Network program
TELEVISION | TV Channels
Star Movies to flag off a hunt for India's fast 6
 
TELEVISION | TV Channels
'Mighty Raju: Rio Calling' to premiere on POGO
 
SPECIAL | Event Coverage
ET Now decodes the most awaited #Budget2014
 
SPECIAL | Event Coverage
Axe The Tax on CNN-IBN
 
MAM | Marketing
MSL group India wins big at PR week Asia Awards 2014
 
TELEVISION | TV Channels
Raghav Bahl to continue as non exec director at Network18 group
 
TELEVISION | TV Channels
FIFA World Cup: Sony Six & Sony Aath TVT & reach report
 
Specials | Event Covrage
Axe the tax, say DTH ops & MSOs
 
TELEVISION | TV Channels
Germany versus Brasil: most anticipated match
 
TELEVISION | TV Channels
Private FM – the new Indian teen: Down memory lane
 
Movies | Hindi
'Ek Villan' and 'Holiday' cash-in at BO
 
TELEVISION | TV Channels
Network18 gets independent directors' approval for open offer
 
   
 
- Advertisers target wearable gadgets as next ad frontier
  Source: ET
   
- Online Ads Are Getting Even More Annoying
- The Most Powerful Man In Advertising Says Creativity Is Dying In Europe And The United States
Source: BI
   
- Rail Budget 2014: 'Railways Can't Be Run on Ad-Hocism', says PM Narendra Modi
Source: NDTV
   
- Federal Bank unveils new ad campaign
Source: THBL
   
- Brakes clamped on bike ad with stunts
- Rihanna replaced in Balmain fashion ads
Source: TOI
   
- Alcohol ads linked to underage drinkers' favorite brands
Source: In.reuters
   
- Monetisation platform for apps Pokkt raises $2.5M from Jafco, SingTel Innov8, others
Source: VC Circle
   
- No chiefs for state-run aviation firms, agencies
Source: Live Mint
 
- Bulchandani Promoted to Run McCann MasterCard Unit
- HHGregg Shifts Business From Leo Burnett, Spark
- 5 Funny Tweets at Brazil's Expense During World Cup Embarrassment
- Sour Patch Kids' Snapchat Effort Is a First for Mondelez Brands
Source: Ad Week
   
- Feed a Child apologises for 'racist' ad
Source: ENCA
   
- Guelph to look at bus ad policy; anti-abortion ads could be affected
Source: CTV News
   
- New Grimes ad attacks McConnell on Medicare
Source: Courier-Journal
   
- Greenpeace ad calls for end to Lego Shell partnership
Source: Creative Review
   
- Wild thing Kate Upton wearing a zebra print shirt to unveil new ad campaign
Source: Daily Mail
   
- Health Department warns city's drinkers in summer ad campaign
Source: NY Daily News
   
- Sports tourism ad campaign on TV during Tour de France coverage
Source: The Courier
     
   
MOVIES | Hollywood
Ice Poison named best film at 68th Edinburgh International Filmfest
Midi Z's Ice Poison (Taiwan, Myanmar), which had its British premiere, was named as the best film in the international section of the 68th Edinburgh International Film Festival.
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MOVIES | Hindi
Sunny Leone’s 'Pink Lips' crosses 1 million views
The song has been composed by Meet brothers and choreographed by Uma-Gaiti.
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