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| Production
House: |
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Lakotee Films |
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| Client: |
| Himalaya
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| Agency: |
| ChapterFive Brand Solutions
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| Product
Category: |
| Consumer
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| Purpose
of the ad: |
| To emphasis the brand's new proposition and range |
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| Storyboard: |
| The new commercial plays out at a college campus where placement interviews are underway. The protagonist has an oily skin is unaware of the impact of his unpleasant appearance. While he ponders over the reasons for his rejection and sees his peers celebrating their jobs all around, a voice speaks to the protagonist saying, "Sabke paas degree hain, talent hain aur connections bhi hain, par tumhare paas toh ek aur cheez hain - Oily Skin." At this point the protagonist realises the importance of personal grooming and being presentable.
The product is then introduced, highlighting the benefits of Himalaya's new Intense Oil Clear Face Wash, powered with a special Active Boost Technology that increases the rapid action of natural herbs.
The TVC ends with the protagonist shown as a smart and successful executive displaying a new level of confidence that he attains after getting healthy, oil-free skin. |
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